How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?

Yandex Direct Certification
QUESTIONHow do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.They are not used in CTR or CPC calculations for the original keyword.They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.The correct answer is:They are not used in CTR or CPC calculations for the original keyword.Explanation: We will update later. sincerely thank
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An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?

Yandex Direct Certification
QUESTIONAn advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.This situation is impossible. Dynamic ad campaigns always generate unique keywords that don’t overlap with regular keywords.The Dynamic ad will appear because it responds to the user’s query better by showing the keyword in the ad title.The correct answer is:Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.Explanation: We will update later. sincerely thank
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In what order do ads appear in blocks on the search results page?

Yandex Direct Certification
QUESTIONIn what order do ads appear in blocks on the search results page?From highest to lowest bids.From highest to lowest combined bid, CTR, and quality coefficient.From highest to lowest combined bid, quality coefficient, and domain karma.The correct answer is:From highest to lowest combined bid, CTR, and quality coefficient.Explanation: We will update later. sincerely thank
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Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.

Yandex Direct Certification
QUESTIONWhich ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.Ad title, landing page URL.Ad title, landing page URL, display link, sitelinks.Ad title, landing page URL, display link.The correct answer is:Ad title, landing page URL, display link.Explanation: We will update later. sincerely thank
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Look at the screenshot below. What does it mean if an error sign appears next to your campaign?

Yandex Direct Certification
QUESTIONLook at the screenshot below. What does it mean if an error sign appears next to your campaign?The campaign was deleted, no information is available.The campaign did not pass moderation.The campaign was not loaded from the server.There are problems that will stop the data from being uploaded.The correct answer is:There are problems that will stop the data from being uploaded.Explanation: We will update later. sincerely thank
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Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?

Yandex Direct Certification
QUESTIONLook at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?The campaign was sent to the server.The campaign was sent for moderation.There are edits ready to be sent to the server.The correct answer is:There are edits ready to be sent to the server.Explanation: We will update later. sincerely thank
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Can a Dynamic ad campaign and a regular ad campaign work at the same time?

Yandex Direct Certification
QUESTIONCan a Dynamic ad campaign and a regular ad campaign work at the same time?Yes, Dynamic ads complement campaigns with regular ads.Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.No, the campaigns will compete with each other.The correct answer is:Yes, Dynamic ads complement campaigns with regular ads.Explanation: We will update later. sincerely thank
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Which ad extensions can you add to Dynamic ads? Select the most complete answer.

Yandex Direct Certification
QUESTIONWhich ad extensions can you add to Dynamic ads? Select the most complete answer.Sitelinks with description, callouts, vCard.Sitelinks, callouts, vCard, display link, Image, video extension.Sitelinks with description, callouts, vCard, display link, 2nd ad title.The correct answer is:Sitelinks with description, callouts, vCard.Explanation: We will update later. sincerely thank
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Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?

Yandex Direct Certification
QUESTIONKeyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?family stay at lake Baikalcheap Baikal holidaystay at lake Baikal cheaplystay at lake Baikal 2017The correct answer is:cheap Baikal holidayExplanation: We will update later. sincerely thank
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Can you use your company’s logo within a Text & Image ad?

Yandex Direct Certification
QUESTIONCan you use your company’s logo within a Text & Image ad?No, it is against the rules to use company logos in Text & Image ads.Yes, you can and there are no restrictions.Yes, but only if the logo takes up no more than 20% of the whole image.The correct answer is:Yes, but only if the logo takes up no more than 20% of the whole image.Explanation: We will update later. sincerely thank
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An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?

Yandex Direct Certification
QUESTIONAn advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text.Nothing. The ad group has no mobile ads.A regular desktop ad will appear.The correct answer is:A regular desktop ad will appear.Explanation: We will update later. sincerely thank
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Can geotargeting settings affect the CPC for an ad?

Yandex Direct Certification
QUESTIONCan geotargeting settings affect the CPC for an ad?No, CPC accounts for all the competitors for the specific keyword.Yes, the number of competitors varies for each region, so CPC will also vary.No, CPC is only affected by the time of the impression and the number of comptetitors at that moment.The correct answer is:Yes, the number of competitors varies for each region, so CPC will also vary.Explanation: We will update later. sincerely thank
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How do impressions for Search banners take place?

Yandex Direct Certification
QUESTIONHow do impressions for Search banners take place?Based on user interests with CPM payment.For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads.For search queries that contain an entire keyword with CPM payment.The correct answer is:For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads.Explanation: We will update later. sincerely thank
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