What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

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QUESTION

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

 Website exclusions

Keyword match type

Targeting

Incremental bidding

The correct answer is:

Keyword match type

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
Explanation:

Keyword match types help Bing Ads determine how closely a search query or other input must match your keyword. Generaly, the more precise your match type, the higher your click-through and conversion rates, and the lower your impresion volume, tend to be.

When you select a keyword mach type, consider your andvertising goals, as well as the audience you are targeting.

You can then run a search term report and use the results to refine your keyword list.

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