What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

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QUESTION

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Cost-per-thousand viewable impressions (vCPM)

Cost-per-acquisition (CPA)

Cost-per-view (CPV)

Cost-per-click (CPC)

The correct answer is:

Cost-per-acquisition (CPA)

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Explanation:

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

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