Where can a saved web query be found?

Search Ads 360
QUESTIONWhere can a saved web query be found?In the left-hand menu, click Budget Management, then Web QueryIn the right-hand menu, Click Advertiser Settings, then Web QueryIn the right-hand menu, click Attribution, then Web QueryIn the left-hand menu, click Downloads then Web QueryThe correct answer is:In the left-hand menu, click Downloads then Web QueryExplanation:You can see a list of existing web queries, copy the web query URL, or remove a web query.Navigate to an advertiser.In the left nav, click Downloads.Click the Web queries tab above the table.Read more here: https://support.google.com/searchads/answer/2870738
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What permissions are needed to create an advertiser?

Search Ads 360
QUESTIONWhat permissions are needed to create an advertiser?Read-onlyAdvertiser viewerAgency ManagerAdvertiser user (edit access)The correct answer is:Agency ManagerExplanation:To create an advertiser in Search Ads 360, your Google account needs all of the following permissions:In Search Ads 360, you need agency manager permissions.In Campaign Manager, your user profile needs the Agency Admin role. Google accounts with multiple user profiles in Campaign Manager are not supported in Search Ads 360.If your Google account has been granted multiple user profiles in Campaign Manager, you won’t be able to create an advertiser in Search Ads 360, even if your Campaign Manager profiles have the correct roles.Read more here: https://support.google.com/searchads/answer/2491917
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Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

Search Ads 360
QUESTIONWhich two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct ResponsesExecutive reports can’t be sent to a user with no access to Search Ads 360Deliver daily file to shared sFTPLink to a shared version of the generated reportSend a downloaded PDF or Excel fileThe correct answer is:Send a downloaded PDF or Excel fileExplanation:When you’re ready to share your report with clients, executives, or other people who do not use Search Ads 360, you can send them a link to the report or you can send the downloaded report.Read more here: https://support.google.com/searchads/answer/3212381
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What configuration setting eliminates duplicate conversions between advertisers?

Search Ads 360
QUESTIONWhat configuration setting eliminates duplicate conversions between advertisers?RevenueShared Floodlight configurationCounterAction The correct answer is: Explanation:Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit to the paid search click).Read more here: https://support.google.com/searchads/answer/2478311
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What is shown in the “Last sync” details tab? (select two)

Search Ads 360
QUESTIONWhat is shown in the “Last sync” details tab? (select two)A list of campaigns modifiedThe time that the sync occurredA list of error typesThe number of errors during the syncThe correct answer is:The number of errors during the syncExplanation:Click the Last sync details tab to see:Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of the sync.When the sync occurred.Number of errors during the sync.Number of objects that were changed in Search Ads 360.Read more here: https://support.google.com/searchads/answer/1726548
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Which three features can be used to integrate offline conversion data? (select three)

Search Ads 360
QUESTIONWhich three features can be used to integrate offline conversion data? (select three)sFTPBulksheetsSearch Ads 360 APIGoogle Data StudioThe correct answer is:Search Ads 360 APIExplanation:Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions.Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.Read more here: https://support.google.com/searchads/answer/3465926The correct answer is:Search Ads 360 API
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When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Search Ads 360
QUESTIONWhen Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?AdvertiserCampaignPlacementPublisherThe correct answer is:AdvertiserExplanation:If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the  one-to-one relationship between Search Ads 360 and Campaign Manager.Read more here: https://support.google.com/searchads/answer/2491917
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What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Search Ads 360
QUESTIONWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?PositionAdvanced TargetingConversionClicksThe correct answer is:Advanced TargetingExplanation:An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can be used in any industry.The advanced targeting goal optimizes bidding based on the type of conversion. You can set a Cost per action (CPA), Effective revenue share (ERS), or Return on advertiser spend (ROAS) target for a customized group of conversions. For example, you can assign aggressive targets to higher-margin conversion types, and assign conservative goals to lower-margin conversion types.Read more here: https://support.google.com/searchads/answer/6231872
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If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

Search Ads 360
QUESTIONIf bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?1 hour6 hours24 hours12 hoursThe correct answer is:24 hoursExplanation:When you manually override the max CPC, the new max CPC will remain for 24 hours; the Search Ads 360 optimization system will not update the max CPC during this time. After 24 hours, Search Ads 360 will resume optimizing your bids to meet the goals of the bid strategy, starting at the manually set max CPC.Read more here: https://support.google.com/searchads/answer/2382754
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What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Search Ads 360
QUESTIONWhat feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?Remarketing listsSearch Ads 360 APIAttributionGoogle Ads APIThe correct answer is:Remarketing listsExplanation:If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.Read more here: https://support.google.com/searchads/answer/6103109
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Which three URLs are involved in a landing page test? (select three)

Search Ads 360
QUESTIONWhich three URLs are involved in a landing page test? (select three)Select All Correct ResponsesRuleExperimentControlOriginalThe correct answer is:OriginalExplanation:Before you get started with landing page tests, it’s helpful to establish a few terms that are used to identify the URLs in the test:The original URL that you specified when you created a keyword. This URL will not be used while the test is in progress. When you stop a test, you can keep the original URL or replace it with a URL from the test.The control URL that you specify when you create the test. Usually, this URL points to a landing page that you’ve been using for awhile (you may even point to the same landing page as the original URL). Search Ads 360 will redirect to this URL instead of the…
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When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

Search Ads 360
QUESTIONWhen setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?3-4 weeks2 weeks3 months1 weekThe correct answer is:3-4 weeksExplanation:It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.Read more here: https://support.google.com/searchads/answer/7085426
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What is the default attribution model for Floodlight?

Search Ads 360
QUESTIONWhat is the default attribution model for Floodlight?Last ImpressionFirst interactionLast ClickFirst ClickThe correct answer is:Last ClickExplanation:By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.Read more here: https://support.google.com/searchads/answer/6194849
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Campaigns can only be copied within the same engine account for which two engines? (select two)

Search Ads 360
QUESTIONCampaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct ResponsesSocialBing AdsadMarketplaceYahoo GeminiThe correct answer is:Yahoo GeminiExplanation:You can copy Google Ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! Japan, Baidu, and Yahoo! Gemini campaigns can only be copied within the same engine account.Read more here: https://support.google.com/searchads/answer/4509373
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What two Floodlight activity group types can be set up? (select two)

Search Ads 360
QUESTIONWhat two Floodlight activity group types can be set up? (select two)CounterMetricSalesDimensionThe correct answer is:SalesExplanation:There are two types of Floodlight activities you can create:Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. These are called Counter activities in Campaign ManagerTransaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. These are called Sales activities in Campaign Manager.Read more here: https://support.google.com/searchads/answer/7305597
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What metrics estimate conversions that measure user behavior across devices and environments?

Search Ads 360
QUESTIONWhat metrics estimate conversions that measure user behavior across devices and environments?clickscostCross-environment metricsvisitsThe correct answer is:Cross-environment metricsExplanation:People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of your advertising campaign across all environments (tablet, mobile, and desktop; app and web), regardless of the device or environment a user converts on.Read more here: https://support.google.com/dcm/partner/answer/6163585
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What step would be taken to check if an inventory management template has created any entities?

Search Ads 360
QUESTIONWhat step would be taken to check if an inventory management template has created any entities?Check the template’s progress barFilter for errors in the reporting dashboardCreate an Executive Report with no filtersApply an “Inventory template ID” filterThe correct answer is:Apply an “Inventory template ID” filterExplanation: We will update later. sincerely thank
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At which two levels can URL Templates be set up? (select two)

Search Ads 360
QUESTIONAt which two levels can URL Templates be set up? (select two)Select All Correct ResponsesCampaignsAdvertiserEngineAgencyThe correct answer is:EngineExplanation:You can create separate URL templates for each engine account, campaign, ad group, ad, keyword, or other trackable item. Each item in an account inherits any URL templates defined at a higher level (except for ads in engine accounts that don’t support shared templates). Templates at lower levels override templates from higher up.Read more here: https://support.google.com/searchads/answer/4610200
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What function do ValueTrack parameters perform?

Search Ads 360
QUESTIONWhat function do ValueTrack parameters perform?Create custom date segmentationDynamically insert informationTrack additional conversion typesAutomatically sync to Google Tag ManagerThe correct answer is:Dynamically insert informationExplanation:ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, you can learn if people who clicked on your ads came from mobile devices, where they were located when they clicked your ads, and much more.Read more here: https://support.google.com/google-ads/answer/6305348
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Which two types of uploads can be made through an sFTP endpoint? (select two)

Search Ads 360
QUESTIONWhich two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct ResponsesBulksheetsConversionsGoogle Search historyInventory management feedsThe correct answer is:ConversionsExplanation:To create or edit large numbers of items in Search Ads 360, such as campaigns, keywords, and labels, add the new or updated items to a specially formatted spreadsheet (called a bulksheet) and upload the bulksheet to Search Ads 360. You can also use bulksheets to upload offline conversions or edit existing conversions for search engine accounts.Read more here: https://support.google.com/searchads/answer/7409125
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