Order the four steps used to maximize an advertisers investment in RLSA.

Performance Smart
QUESTIONOrder the four steps used to maximize an advertisers investment in RLSA.1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments2. Apply the lists to all campaigns and ad groups3. Adjust bids to maximize ROI4. Evaluate results and upsellThe correct answer is:4. Evaluate results and upsellExplanation: We will update later. sincerely thank
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Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

Performance Smart
QUESTIONWhich of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?Bid optimizerTarget and Bid (Targeting in the new AdWords experience)Bid Modifiers (Bid Management in the new AdWords experience)Bid Only (Observations in the new AdWords experience)The correct answer is:Target and Bid (Targeting in the new AdWords experience)Explanation: We will update later. sincerely thank
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Which of these customers likely has the highest potential value to bid on when searching for flowers?

Performance Smart
QUESTIONWhich of these customers likely has the highest potential value to bid on when searching for flowers?Customer that abandoned a shopping cart yesterdayNew visitor to your client’s siteCustomer that visited a product page last weekA visitor that has added products to their wish listThe correct answer is:Customer that abandoned a shopping cart yesterdayExplanation: We will update later. sincerely thank
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Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

Performance Smart
QUESTIONIdentify when it is appropriate to use target and bid for targeting in the new AdWords experience.A client wants to continue to reach all users searching for their keywordsA client wants to test new keywords or direct returning users to a new landing pageA client wants to target new audiencesA client wants to use bid onlyThe correct answer is:A client wants to test new keywords or direct returning users to a new landing pageExplanation: We will update later. sincerely thank
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What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

Performance Smart
QUESTIONWhat can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?KeywordsAll answers are correctBidsCreativesThe correct answer is:All answers are correctExplanation: We will update later. sincerely thank
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Explain what “observations” are in the new AdWords experience.

Performance Smart
QUESTIONExplain what “observations” are in the new AdWords experience.Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad groupObservations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bidsObservations narrow the reach of an ad group to specific audiences, and get reports, with the option to adjust bidsObservations allow you to see bid adjustment changes without having to access the change historyThe correct answer is:Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad groupExplanation: We will update later. sincerely thank
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RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

Performance Smart
QUESTIONRLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.TrueFalseThe correct answer is:TrueExplanation: We will update later. sincerely thank
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Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?

Performance Smart
QUESTIONWhich Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?Bid OptimizerBid ManagerTarget and bid (Targeting in the new AdWords experience)Bid Only (Observations in the new AdWords experience)The correct answer is:Bid Only (Observations in the new AdWords experience)Explanation: We will update later. sincerely thank
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Identify how UAC uses Machine Learning.

Performance Smart
QUESTIONIdentify how UAC uses Machine Learning.It boosts lifetime value by understanding when users make in-app purchasesIt targets ads precisely and controls ad exposure frequencyIt reduces app churn by steering users away from apps rated less than 3.8It automatically optimizes your bids and ads for users based on data signalsThe correct answer is:It automatically optimizes your bids and ads for users based on data signalsExplanation: We will update later. sincerely thank
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What does GDN’s inventory include?

Performance Smart
QUESTIONWhat does GDN’s inventory include?Select All Correct ResponsesGoogle’s owned and operated digital properties, like YouTube and GmailAdSenseFacebookThe world’s largest ad exchange and app networkThe correct answer is:The world’s largest ad exchange and app networkExplanation: We will update later. sincerely thank
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If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?

Performance Smart
QUESTIONIf an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?Image ads and responsive ads (with color and format controls)Image ads and text adsResponsive ads and text adsImage adsThe correct answer is:Image ads and responsive ads (with color and format controls)Explanation: We will update later. sincerely thank
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Which of the following user trends is NOT a rationale for advertisers to use DSA?

Performance Smart
QUESTIONWhich of the following user trends is NOT a rationale for advertisers to use DSA?15% of daily queries are newUsers consult an average of six websites before convertingRelevant ad headlines draw more clicksVoice search impacts the way that users searchThe correct answer is:Users consult an average of six websites before convertingExplanation: We will update later. sincerely thank
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How should an advertiser exercise control over DSA campaigns?

Performance Smart
QUESTIONHow should an advertiser exercise control over DSA campaigns?Set a daily budget that’s 20% lower than the maximum desired investmentSelect subcategories and add negative keywordsAdd at least five broad-match keywords to each campaignDisable automated biddingThe correct answer is:Select subcategories and add negative keywordsExplanation: We will update later. sincerely thank
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