How is a spreadsheet defined?

Google Digital Garage
QUESTIONHow is a spreadsheet defined?An interactive computer application for the organisation, analysis and storage of dataA static collection of related data tables that can be queried to locate specific fieldsA tool for storing large amounts of numerical data, but not text-based dataA digital balance sheet to keep track of financial transactionsThe correct answer is:An interactive computer application for the organisation, analysis and storage of dataExplanation: We will update later. sincerely thank
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When using analytics on your website, what do we mean by the term ‘conversion’?

Google Digital Garage
QUESTIONWhen using analytics on your website, what do we mean by the term ‘conversion’?The act of a user coming from a certain geographical locationThe act of a user spending a certain amount of time on the siteThe act of a user meeting a specific metricThe act of a user completing a goalThe correct answer is:The act of a user completing a goalExplanation: We will update later. sincerely thank
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When using analytics programmes on your website, which of these do not fall under the category of a metric?

Google Digital Garage
QUESTIONWhen using analytics programmes on your website, which of these do not fall under the category of a metric?Browser users use to access your siteUnique visitors to your siteTime users spend on your siteNumber of pages viewed per visitThe correct answer is:Browser users use to access your siteExplanation: We will update later. sincerely thank
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Fill the blank: In the world of display advertising, remarketing is a way to _________.

Google Digital Garage
QUESTIONFill the blank: In the world of display advertising, remarketing is a way to _________.A pay less per click than standard SEM adsB show ads to people before they visit your websiteC show ads to people after they visit your websiteD display a pop up on your website when people visit itThe correct answer is:C show ads to people after they visit your websiteExplanation: We will update later. sincerely thank
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Retargeting allows you to…

Google Digital Garage
QUESTIONRetargeting allows you to…Target users, based on the specific actions they take on your siteTarget people, based on their likes and interestsAppear higher within the search resultsTarget people before they come to your websiteThe correct answer is:Target users, based on the specific actions they take on your siteExplanation: We will update later. sincerely thank
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When planning your display advertising, what does the word ‘placement’ mean?

Google Digital Garage
QUESTIONWhen planning your display advertising, what does the word ‘placement’ mean?The exact location of your ad on a particular page of a websiteThe size and position of your adThe exact location of your ad on search engine results pagesThe position of text within your adThe correct answer is:The exact location of your ad on a particular page of a websiteExplanation: We will update later. sincerely thank
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Which of the following is a benefit of display advertising over search advertising?

Google Digital Garage
QUESTIONWhich of the following is a benefit of display advertising over search advertising?Display advertising is cheaper than search advertisingAppearing on relevant websites offering advertising spaceAds can appear at the top of search engine results pagesDisplay ads are more likely to be clicked onThe correct answer is:Appearing on relevant websites offering advertising spaceExplanation: We will update later. sincerely thank
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If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

Google Digital Garage
QUESTIONIf the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?Change the colours to be more eye-catchingChange how much your branding is shown in the videoUpdate the description to tell people more about the videoDelete the video and try again with edited contentThe correct answer is:Update the description to tell people more about the videoExplanation: We will update later. sincerely thank
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Why is it important that you set goals when planning your display ad campaigns?

Google Digital Garage
QUESTIONWhy is it important that you set goals when planning your display ad campaigns?To help determine the best way to collate customer dataTo help determine the performance and allow for optimisationTo help determine where your budget will be spentTo help determine the performance of your competitionThe correct answer is:To help determine the performance and allow for optimisationExplanation: We will update later. sincerely thank
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Which of the following is the most accurate analogy for a display advertising network?

Google Digital Garage
QUESTIONWhich of the following is the most accurate analogy for a display advertising network?A A targeting option for publishersB A marketplace between online publishers and advertisersC A payments system for online ad campaignsD A targeting option for advertisersThe correct answer is:B A marketplace between online publishers and advertisersExplanation: We will update later. sincerely thank
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Which of the following is a benefit of search advertising over display advertising?

Google Digital Garage
QUESTIONWhich of the following is a benefit of search advertising over display advertising?Search ads are more likely to be clicked onSearch advertising is cheaper than display advertisingSearch advertising allows ads to be created in multiple formatsSearch advertising is shown to customers who are searching for your specific termsThe correct answer is:Search advertising is shown to customers who are searching for your specific termsExplanation: We will update later. sincerely thank
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Which of the following is a key strategy for distributing your video content?

Google Digital Garage
QUESTIONWhich of the following is a key strategy for distributing your video content?Share videos across all of your digital marketing toolsPick one primary place to share your video contentTrust word-of-mouth to drive traffic to your videosSend out a postcard to relevant mailing listsThe correct answer is:Share videos across all of your digital marketing toolsExplanation: We will update later. sincerely thank
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