To re-engage users with an app, use the following strategies:

Google Ads Mobile Advertising
To re-engage users with an app, use the following strategies: Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users Answer is – Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable usersExplanations:
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One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

Google Ads Fundamentals
QUESTIONOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search resultsDue to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifiesTo show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4The correct answer is:Due to changes in traffic, AdWords allows…
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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Google Ads Fundamentals
When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use: A) Negative match keywords B) Broad match keywords C) Exact match keywords D) Phrase match keywords
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Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Google Ads Fundamentals
Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except: A) Undo and redo multiple changes while editing his campaigns B) Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign C) Mange, edit, and view multiple accounts at the same time D) Copy or move items between ad groups and campaigns
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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Google Ads Fundamentals
QUESTIONBlake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?Reach and frequency dataCost-per-thousand-impressions (CPM) biddingCall extensionsPlacement targetingThe correct answer is:Call extensionsExplanation:The purpose of a brand engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website or communicating with other customers.First, note that a question is about a feature which IS NOTa good fit for Blake. So, if you’re focused on branding, the most important metrics for your should be impressions, reach and frequency. Also, while choosing a bid strategy you should think…
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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Google Ads Fundamentals
QUESTIONYour client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?Use a location bid adjustment to increase bids for customers in TokyoCreate a separate ad group to target ads and bids for TokyoUse the user location view to understand if people who click your ads are located in TokyoRefine where your ads show by adding the keyword “Tokyo”The correct answer is:Use a location bid adjustment to increase bids for customers in TokyoExplanation:Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.If your Ads perform better in a specific location, it’s a good idea to use location bid adjustments to achieve even better…
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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand

Google Ads Fundamentals
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand A) Increase the daily budget and add text ads with clear call-to-actions like "Buy now" B) Use a balanced combination of broad-, exact-, and phrase-matched keywords C) Add display ads and affinity audiences targeting people interested in green living and beauty D) Target large metropolitan areas where people are more likely to encounter her product
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Which statistic indicates how often a click has led to a conversion?

Google Ads Fundamentals
QUESTIONWhich statistic indicates how often a click has led to a conversion?Cost-per-conversionClickthrough rate (CTR)Conversion rateConverted clicksThe correct answer is:Conversion rateExplanation:Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversionsIn Google Ads, conversion an action defined as valuable to your business, such as an online purchase, call, subscription or anything else. Conversions are one of the main factors which show your campaign is successful or not. Especially if you’re focusing on direct impact, not raising brand awareness for example. While conversions number is important, actually it doesn’t show you much. To evaluate your ads and their impact on your business you should calculate the conversion rate.The conversion rate is the average number of conversions per ad click, shown as a percentage. For example, if you had 100 conversions from 1,000 clicks, your conversion…
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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Google Ads Fundamentals
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations." What does this mean? A) Karen's ads often show below her organic results for the search query B) People who see Karen's site in relevant organic search results often click through to her site C) Karen's ads don?t often show for the search query D) Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'
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Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Google Ads Fundamentals
QUESTIONCaleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?A page with information on instrument rentals and a contact formHis homepage, with links to instrument sales, rentals, and music lessonsA page with information on music lessons and a contact formA page with a wide selection of instruments for saleThe correct answer is:A page with information on instrument rentals and a contact formExplanation:The landing page experience status describes whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions like sales or sign-ups. You should…
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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Google Ads Fundamentals
Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)? A) Number of clicks on her ads and costs to produce her purses B) How many times her ads have been viewed and clicked on C) Number of clicks on her ads and revenue they generated D) Costs to produce her purses and revenue generated from her ads
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While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Google Ads Fundamentals
QUESTIONWhile teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:create a different ad for each keywordcreate multiple ads for each keywordonly create one ad that’s relevant to all keywordscreate ads that are relevant to all keywords
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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

Google Ads Fundamentals
QUESTIONA client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?Google’s Search Network will help her target people who are more likely to download her appShe can use keywords like “mobile app” to target people who are more likely to download her appGoogle’s Display Network includes many mobile apps where she could show her adShe can use mobile app extensions to reach users in appsThe correct answer is:Google’s Display Network includes many mobile apps where she could show her adExplanations:You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app…
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