In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?

Measurement Smart
QUESTIONIn a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keywordTake an AdWords campaign with at least 30 conversions in two weeks; remove the keyword in question and re-run the campaign for two weeksTake all the keywords in an AdWords account and rank them by click volume; use static rules to assign credits to touchpointsTake one individual click path; look at the conversion rate of the last clicked keyword to determine how it performs for any given auctionThe correct answer is:Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that…
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Identify the definition of attribution.

Measurement Smart
QUESTIONIdentify the definition of attribution.Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to itPractice of making important decisions about where to invest budgets or focus optimizationsPractice of unifying user interaction data and creating a holistic view of customer relationshipsPractice of developing estimates that tie online investment back to revenue goalsThe correct answer is:Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to itExplanation: We will update later. sincerely thank
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Place in order the steps involved in building a data-driven attribution model for Search ads.

Measurement Smart
QUESTIONPlace in order the steps involved in building a data-driven attribution model for Search ads.1. Calculate the conversion rate for a set of paths (sequences)2. Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword3. Apply the uplift to the original weighting4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversionsThe correct answer is:4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversionsExplanation: We will update later. sincerely thank
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Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

Measurement Smart
QUESTIONWhy is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion liftConditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time valueConditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and AndroidConditionally Firing a tag breaks the ability of Google Ads to connect data to AnalyticsThe correct answer is:Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion liftExplanation: We will update later. sincerely thank
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Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

Measurement Smart
QUESTIONThree of the following feature statements are true about Google Tag Manager. Identify the feature that is false.Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tagsWorks with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the flyMade for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatibleEasy testing – GTM makes it easy to verify that new tags are working properly, before changes are publishedThe correct answer is:Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatibleExplanation: We will update later. sincerely thank
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Differentiate between measurement and attribution

Measurement Smart
QUESTIONDifferentiate between measurement and attributionIt’s the difference between cookie-based tracking and ID-based trackingIt’s the difference between counting and valuingIt’s the difference between clicks and impressions data and conversions dataIt’s the difference between transaction reporting and revenue reportingThe correct answer is:It’s the difference between counting and valuingExplanation: We will update later. sincerely thank
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What can be done to make sure Active View metrics are available for a YouTube campaign?

Measurement Smart
QUESTIONWhat can be done to make sure Active View metrics are available for a YouTube campaign?There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWordsActive View is integrated into both AdWords and DBM, so no tagging or trafficking is requiredActive View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reportsActive View tags need to be added into DBM if a client is buying programmaticallyThe correct answer is:Active View is integrated into both AdWords and DBM, so no tagging or trafficking is requiredExplanation: We will update later. sincerely thank
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What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

Measurement Smart
QUESTIONWhat’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarkingCreate a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversionsUse the Google Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between AdWords and AnalyticsThe correct answer is:Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarkingExplanation: We will update later. sincerely thank
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What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?

Measurement Smart
QUESTIONWhat’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversionsUse the Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between Google Ads and AnalyticsLink Analytics to Google Ads to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarkingUpgrade Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360The correct answer is:Link Analytics to Google Ads to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarkingExplanation: We will update later. sincerely thank
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