What is the main benefit of using animated GIFs in social content?

HubSpot Social Media
QUESTIONWhat is the main benefit of using animated GIFs in social content?They help you make light of what would otherwise feel like serious content.They help you demonstrate complex concepts quickly and easily.They help you show how culturally in-touch you are.The correct answer is:They help you demonstrate complex concepts quickly and easily.Explanation: We will update later. sincerely thank
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Why should you be careful about monitoring competitors?

HubSpot Social Media
QUESTIONWhy should you be careful about monitoring competitors?Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.Competitors aren’t the only reason people don’t buy your product or service.Competitive intelligence is best used for highly competitive markets only.The correct answer is:It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.Explanation: We will update later. sincerely thank
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Why do stakeholders matter as you begin to develop your team structure?

HubSpot Social Media
QUESTIONWhy do stakeholders matter as you begin to develop your team structure?Stakeholders help you plan for the future.Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.Stakeholders help you decide if you need to develop a team to help you do social advertising.Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.The correct answer is:Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.Explanation: We will update later. sincerely thank
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What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

HubSpot Social Media
QUESTIONWhat should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?Research the costs of agencies that can do the work.Consider industry research to back up your plan.Position your program as an experiment or pilot.Create a robust PowerPoint with statistics to back up your planThe correct answer is:Position your program as an experiment or pilot.Explanation: We will update later. sincerely thank
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Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

HubSpot Social Media
QUESTIONWhich of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.Work hoursAgency or freelance costsSocial media software and servicesContent development expensesAdvertising costsThe correct answer is:Advertising costsExplanation: We will update later. sincerely thank
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If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

HubSpot Social Media
QUESTIONIf you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.competitorsrevenue targetsbusiness goals and buyer personasbudgetThe correct answer is:business goals and buyer personasExplanation: We will update later. sincerely thank
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Why are UTM parameters so valuable to your social listening and monitoring program?

HubSpot Social Media
QUESTIONWhy are UTM parameters so valuable to your social listening and monitoring program?They help my pages load faster via social networks.They track who initially shared my company’s content out on social media.They allow me to track where traffic is coming from on social media.They’re really just a nice-to-have for big marketing campaigns.The correct answer is:They allow me to track where traffic is coming from on social media.Explanation: We will update later. sincerely thank
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What’s the difference between social listening and social monitoring?

HubSpot Social Media
QUESTIONWhat’s the difference between social listening and social monitoring?Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.The correct answer is:Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.Explanation: We will update later. sincerely thank
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