After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

HubSpot Sales Enablement
QUESTIONAfter creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?Accept their business and serve them as well as you can.Modify your product to do both jobs.Make it clear early on that your product isn’t a good fit for them.Ignore them and focus on your target buyers.The correct answer is:Make it clear early on that your product isn’t a good fit for them.Explanation: We will update later. sincerely thank
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True or false? You should investin keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

HubSpot Sales Enablement
QUESTIONTrue or false? You should investin keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently.False — You should experiment with all of your systems on an ongoing basis.False — You should invest in keeping both your core and edges in place long-term.The correct answer is:True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place…
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All of the following are ways to involve your sales team in the content creation process EXCEPT:

HubSpot Sales Enablement
QUESTIONAll of the following are ways to involve your sales team in the content creation process EXCEPT:Have the sales team send the marketing team the content they’ve already created.Have individual sales reps take turns acting as content manager.Have the sales team BCC the marketing team when they answer questions asked by prospects.Have your content manager interview members of the sales team.The correct answer is:Have individual sales reps take turns acting as content manager.Explanation: We will update later. sincerely thank
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What is the difference between an ideal customer profile and a buyer persona?

HubSpot Sales Enablement
QUESTIONWhat is the difference between an ideal customer profile and a buyer persona?An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.All of the above.The correct answer is:An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.Explanation: We will update later. sincerely thank
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Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

HubSpot Sales Enablement
QUESTIONEvaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.This SLA’s requirements focus on the wrong activities.This SLA’s requirements aren’t specific enough.This SLA is missing a requirement.No change needed.The correct answer is:Explanation: We will update later. sincerely thank
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A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?

HubSpot Sales Enablement
QUESTIONA member of your marketing team wants to send a sales offer to your existing customers. How do you respond?“That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”“We shouldn’t do that. Asking customers to buy from us again is a betrayal of their trust.”“That’s fine, as long as it helps them do the job they hired our product to do.”“That’s a bad idea. Those people have already bought from us. We should focus on finding new prospects instead.”The correct answer is:“That’s fine, as long as it helps them do the job they hired our product to do.”Explanation: We will update later. sincerely thank
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What is an insights committee?

HubSpot Sales Enablement
QUESTIONWhat is an insights committee?A small group of leaders who review every lead sales rejects.The leaders who lead a sales enablement initiative.The marketers in charge of creating insightful content.A group of employees who help with content creation.The correct answer is:A group of employees who help with content creation.Explanation: We will update later. sincerely thank
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All of the following are benefits of involving content in your sales process EXCEPT:

HubSpot Sales Enablement
QUESTIONAll of the following are benefits of involving content in your sales process EXCEPT:Content increases the amount of value your sales team provides to their prospect.Content reduces the amount of time it takes sales to answer questions.Content enables your sales team to charge more for your product.Content makes it easier for your sales team to address common concerns.The correct answer is:Content enables your sales team to charge more for your product.Explanation: We will update later. sincerely thank
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If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?

HubSpot Sales Enablement
QUESTIONIf your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?Articles that answer sales-related questions, such as how much your product costs.An “About Us” page that describes the history of your company.General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product.All of the above.The correct answer is:Articles that answer sales-related questions, such as how much your product costs.Explanation: We will update later. sincerely thank
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What is the relationship between personas and Jobs to Be Done?

HubSpot Sales Enablement
QUESTIONWhat is the relationship between personas and Jobs to Be Done?Personas identify the type of person you should sell to, and jobs describes what you can help them do.Personas are for marketing, and jobs is for sales.Personas and jobs are two different methods of arriving at the same information.Personas identify the people you should sell to, and jobs identifies the people you should hire.The correct answer is:Personas identify the type of person you should sell to, and jobs describes what you can help them do.Explanation: We will update later. sincerely thank
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What does it mean to ask a customer about their “watering holes”?

HubSpot Sales Enablement
QUESTIONWhat does it mean to ask a customer about their “watering holes”?Ask them what refreshes them when they feel frustrated.Ask them what distracts them from achieving their goals.Ask them what their hobbies are.Ask them where they learn new things related to their job.The correct answer is:Ask them where they learn new things related to their job.Explanation: We will update later. sincerely thank
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You explain the concept of smarketing meetings to your leadership team, and one person asks,“How often do we need to have these meetings?” How do you respond?

HubSpot Sales Enablement
QUESTIONYou explain the concept of smarketing meetings to your leadership team, and one person asks,“How often do we need to have these meetings?” How do you respond?“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”“At least once a quarter. Any less than that, and we’ll have trouble getting into a rhythm.”“Once a week, at a minimum. This is important enough that we need to be meeting weekly to stay on top of our goals.”“No more than once a month. More frequently than that takes too much time away from people’s individual projects.”The correct answer is:“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”Explanation: We will update later. sincerely…
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Why are smarketing meetings an important part of a sales enablement strategy?

HubSpot Sales Enablement
QUESTIONWhy are smarketing meetings an important part of a sales enablement strategy?They maintain alignment between marketing and sales.They provide a place to recognize high achievers.The provide a place for reporting to upper management.All of the above.The correct answer is:They maintain alignment between marketing and sales.Explanation: We will update later. sincerely thank
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If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?

HubSpot Sales Enablement
QUESTIONIf your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?Hire more salespeople.Recalculate the SLA to make it more reasonable.Evaluate each rep’s sales velocity and look for areas that can be improved.Have your marketing team nurture the leads sales can’t get to until sales is able to contact them.The correct answer is:Evaluate each rep’s sales velocity and look for areas that can be improved.Explanation: We will update later. sincerely thank
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