Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

HubSpot Growth Driven Design
QUESTIONWhy is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the…
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Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

HubSpot Growth Driven Design
QUESTIONWhy is the “value” focus area important to complete early on after launching a new launch pad or website initiative?It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process.The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team.The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as possible, thus maximizing the value of the website to the business.If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might…
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What is the website performance roadmap?

HubSpot Growth Driven Design
QUESTIONWhat is the website performance roadmap?A step-by-step guide for auditing and identifying improvements on your website.A milestone-based approach for determining when to build new pages or sections onto the website.A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website.A framework used by the strategist when they’re planning during the continuous improvement stage.The correct answer is:A framework used by the strategist when they’re planning during the continuous improvement stage.Explanation: We will update later. sincerely thank
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Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

HubSpot Growth Driven Design
QUESTIONEach focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal.Another name for business revenue.The metric your team should not focus on because it’s distracting and pulls away from more important metrics.A single metric that’s used to show progress throughout the entire engagement, from the start of the strategy to the end of the continuous improvement phase.None of the above.The correct answer is:A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal.Explanation: We will update later. sincerely thank
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Which focus area is often worked on directly after your new launch pad website goes live?

HubSpot Growth Driven Design
QUESTIONWhich focus area is often worked on directly after your new launch pad website goes live?Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.Harvest. You build high-impact items that are easy and quick to accomplish.The correct answer is:Harvest. You build high-impact items that are easy and quick to accomplish.Explanation: We will update later. sincerely thank
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Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

HubSpot Growth Driven Design
QUESTIONImagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?The stakeholder mapping documentThe website performance roadmapFundamental assumptionsThe journey mapThe correct answer is:The website performance roadmapExplanation: We will update later. sincerely thank
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What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

HubSpot Growth Driven Design
QUESTIONWhat is the difference between Growth-Driven Design and conversion rate optimization (CRO)?Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience.Growth-Driven Design is what happens before you start your conversion rate optimization efforts.There is no difference, conversion rate optimization is the same as Growth-Driven Design.The correct answer is:Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.Explanation: We will update later. sincerely thank
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The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

HubSpot Growth Driven Design
QUESTIONThe website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?Focus area, tactics, focus metricTheme, focus area, tacticsTheme, focus area, experimentsTheme, tactics, focus areaThe correct answer is:Theme, focus area, tacticsExplanation: We will update later. sincerely thank
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Select the definition that best describes the “establish” theme.

HubSpot Growth Driven Design
QUESTIONSelect the definition that best describes the “establish” theme.The completion of the core strategy documents, such as the fundamental assumptions and the journey map.The organization of the initial Growth-Driven Design team, the setup of your initial tool set, and the creation of your first quarterly gameplan.The process of internal marketing within your company to showcase the new website and the impact it’s having.The core foundational activities you need to do once you’ve built something new.The correct answer is:The core foundational activities you need to do once you’ve built something new.Explanation: We will update later. sincerely thank
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Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

HubSpot Growth Driven Design
QUESTIONImagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?A process used to audit the existing website and find different search engine optimization opportunities.A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.The branding and styling of the new website, which is often compared to competitors’ websites.A process that dictates the capacity and speed the team uses to execute action items during sprint cycles.The correct answer is:A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.Explanation: We will update later. sincerely thank
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While going through the sprint cycles, where should your team focus all their time and energy?

HubSpot Growth Driven Design
QUESTIONWhile going through the sprint cycles, where should your team focus all their time and energy?Improving the focus area selected by the strategist at the beginning of the cycle.Filling out the fundamental assumptions chart.Developing high-quality photos and videos.Talking to stakeholders about what to build next.The correct answer is:Improving the focus area selected by the strategist at the beginning of the cycle.Explanation: We will update later. sincerely thank
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Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.

HubSpot Growth Driven Design
QUESTIONFill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.agile, stakeholder feedback, brand new pagesagile, real user data, high-impact itemsfast-moving, data, new action itemswaterfall, and analyze, new itemsThe correct answer is:agile, real user data, high-impact itemsExplanation: We will update later. sincerely thank
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How many action items should you aim to complete in each sprint cycle?

HubSpot Growth Driven Design
QUESTIONHow many action items should you aim to complete in each sprint cycle?Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity.The number of action items you complete will depend on how busy you are with other work. The slower you are, the more action items you can complete.First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items.The general rule is to complete a minimum of five action items per sprint to continue the momentum.The correct answer is:Start at the top of the prioritized wish list and select as many action items as you can complete based on…
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How many sprint cycles should you run on each focus area?

HubSpot Growth Driven Design
QUESTIONHow many sprint cycles should you run on each focus area?The individual sprint cycles are not connected to the performance roadmap in any way.Run a maximum of ten sprint cycles during each one of the focus areas.Run a minimum of three sprint cycles during each one of the focus areas.You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area.The correct answer is:You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area.Explanation: We will update later. sincerely thank
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How do you prioritize which wish list items to work on?

HubSpot Growth Driven Design
QUESTIONHow do you prioritize which wish list items to work on?By putting any stakeholder or CEO requests at the top and pushing everything else until you have more time.A combination of highest impact score, lowest effort required to build, and urgency to implement.By selecting the action items based on which team members have the capacity to complete them.By selecting action items that are the quickest for your team to implement.The correct answer is:A combination of highest impact score, lowest effort required to build, and urgency to implement.Explanation: We will update later. sincerely thank
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Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?

HubSpot Growth Driven Design
QUESTIONImagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!”“Continuous improvement is important to keep the website up to date and avoid our site being hacked. However, our team doesn’t have to manage it. We could hire an intern to manage the website and instead invest in other marketing activities.”“The continuous improvement of our…
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What is the goal of the “learn” step in the sprint cycle?

HubSpot Growth Driven Design
QUESTIONWhat is the goal of the “learn” step in the sprint cycle?To interview five users to answer questions about their challenges.To make recommendations to other teams on how to best solve the user’s challenges.To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle.To teach users about your products and services so they can learn the benefits of them.The correct answer is:To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle.Explanation: We will update later. sincerely thank
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