Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

Hubspot Growth-Driven Design Agency
QUESTIONImagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.Assign the prospect homework to review each page on their current website and score each page on an impact scale of 1-10.Pull up the…
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Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

Hubspot Growth-Driven Design Agency
QUESTIONWhich of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?Explain the Growth-Driven Design process with a focus on the experimentation process.Walk through the “Prospect Website Questionnaire” to show specific areas they are neglecting.Review click heatmaps of their homepage and point out where users are getting frustrated.Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.The correct answer is:Explain the Growth-Driven Design process with a focus on the experimentation process.Explanation: We will update later. sincerely thank
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Why is it important to sell Growth-Driven Design differently?

Hubspot Growth-Driven Design Agency
QUESTIONWhy is it important to sell Growth-Driven Design differently?Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.Because if we don’t rewrite the story in the prospect’s mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDDBecause selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.The correct answer is:Because if we don’t rewrite the story in the prospect’s mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDDExplanation: We…
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Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?

Hubspot Growth-Driven Design Agency
QUESTIONWho is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?The “owner” of the process, as assigned by the agency leadership teamThe pod members who last used the particular process with a client.The agency owner.The strategist who last used the particular process with a client.The correct answer is:The “owner” of the process, as assigned by the agency leadership teamExplanation: We will update later. sincerely thank
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A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.

Hubspot Growth-Driven Design Agency
QUESTIONA daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.15 minute, pod, quarterly goals15 minute, client’s CEO, status of the engagement15-minute, pod, Kanban board30 minute, pod and client, wishlistThe correct answer is:15-minute, pod, Kanban boardExplanation: We will update later. sincerely thank
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Which of the following best describes the value of using a Kanban board?

Hubspot Growth-Driven Design Agency
QUESTIONWhich of the following best describes the value of using a Kanban board?A kanban board allows your team to show others in the company what work they need subcontractors for.A kanban board allows the entire team to see and optimize the flow of work during the current sprint.A kanban board allows the clients to see exactly how much time is being spent on each task.Kanban boards are popular with the development team, however, are not as useful to the strategist or clients themselves.The correct answer is:A kanban board allows the entire team to see and optimize the flow of work during the current sprint.Explanation: We will update later. sincerely thank
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True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.

Hubspot Growth-Driven Design Agency
QUESTIONTrue or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.True – By sending all your work to a single subcontractor, you can negotiate the best price and, in-turn, increase profit margins.False – It is not recommended to use subcontractors because they often undercut your prices and steal the client.False — It is important that you have strong working relationships with multiple subcontractors in order to protect against risk.True – It’s important to develop relationships with your subcontractors and working with just one ensures you’re developing a strong relationship.The correct answer is:False — It is important that you have strong working relationships with multiple subcontractors in order to protect against risk.Explanation: We will update later. sincerely thank
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When is the best time to find partners and subcontractors to work with?

Hubspot Growth-Driven Design Agency
QUESTIONWhen is the best time to find partners and subcontractors to work with?It’s not recommended to ever work with partners or subcontractors.When you have a prospect requesting a quote.Before you need themWhen you’re over capacity with work and need help to meet your client deadlines.The correct answer is:Before you need themExplanation: We will update later. sincerely thank
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FIll in the blank: Based on the training, the recommended three-person pod consists of a __________.

Hubspot Growth-Driven Design Agency
QUESTIONFIll in the blank: Based on the training, the recommended three-person pod consists of a __________.Strategist, UX Designer, and Content managerStrategist, Developer, and CopywriterStrategist, UX Designer, and DeveloperConsultant, Designer, UX ResearcherThe correct answer is:Strategist, UX Designer, and DeveloperExplanation: We will update later. sincerely thank
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Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?

Hubspot Growth-Driven Design Agency
QUESTIONYour team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?“Let’s pull three team members together to run Growth-Driven Design on an internal agency project as an experiment.”“Our team learns quickly and will do great work. Best of all, we can learn this new process while getting paid by the client.”“We can pull four team members together to donate six months of Growth-Driven Design services to your team’s favorite non-profit.”“We could collaborate on an event with another agency and be in-charge of the web design and optimization process. Essentially, running the process on ourselves before clients.”The correct answer is:“Our team learns quickly and…
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Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?

Hubspot Growth-Driven Design Agency
QUESTIONImagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?“I’m glad we’re all excited and on board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken down into phases and implemented over the next six months.”“Growth-Driven Design hasn’t been proven yet, it is only theory. Let’s wait awhile and see if other agencies can successfully implement it first.”“You only live once! Let’s do it.”“We should host an overnight hack-a-thon with our team to implement all of the GrowthDriven Design changes. This will allow us…
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True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.

Hubspot Growth-Driven Design Agency
QUESTIONTrue or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.True – There is no need to modify the Growth-Driven Design as the certification offers the perfect template. It’s also better to implement all of the changes at once to see the most benefit.False – Growth-Driven Design is only theory and hasn’t been proven in the real world.True – There is no reason to adapt the process as it is based on what works best with Growth-Driven Design agencies around the world.False — The process should be adapted for your specific agency and team, and it should be rolled out in phases over time.The correct answer is:False — The process should be adapted for your specific agency and…
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Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?

Hubspot Growth-Driven Design Agency
QUESTIONWhich of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?Host exclusive, client-only workshops to educate and inspire clients around new trends.Talk to other departments to find ways to expand the impact of the site.Run a surprise experiment for free to give them a taste of what’s possible.All of these are correct.The correct answer is:All of these are correct.Explanation: We will update later. sincerely thank
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Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?

Hubspot Growth-Driven Design Agency
QUESTIONImagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?Implement a “likelihood of renewal” scoring system. Score each client two months prior to their renewal date, and create different service playbooks for the team to follow.Schedule an in-person workshop ninety days prior to the renewal date to get some additional facetime and strengthen the relationship.Implement a grading system based on…
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Which action best describes how your team should present the science fair action items?

Hubspot Growth-Driven Design Agency
QUESTIONWhich action best describes how your team should present the science fair action items?Walk through a list of each complete action items and give a detailed breakdown of exactly what business impact each one has made.Use a story format to describe the outcome of the action items you built and the new world of the user.Start by showing detailed reporting of the impact your action items have made. Then transition into explaining the primary action item that drove the results and the user learnings your team can pull from the outcome.None of these are correct. The “science fair” section consists of showcasing experiments run by other companies to find inspiration for new wishlist items.The correct answer is:Use a story format to describe the outcome of the action items you built…
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True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.

Hubspot Growth-Driven Design Agency
QUESTIONTrue or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.True – The wishlist should primarily focus on ideas from the client’s CEO.False – When it comes to the renewal the client do not typically care about the future, rather, they will solely judge the renewal based on the deliverables already created.True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.False – The renewal is primarily based on if the company has budget for the website moving forward.The correct answer is:True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.Explanation: We will update later. sincerely thank
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When is the best time to start the renewal conversation?

Hubspot Growth-Driven Design Agency
QUESTIONWhen is the best time to start the renewal conversation?A minimum the renewal conversations should happen three months out from the renewal date.A minimum the renewal conversations should happen thirty days out from the renewal date.Once the client’s existing engagement has come to an end.When the client brings up that they are planning for the next year.The correct answer is:A minimum the renewal conversations should happen three months out from the renewal date.Explanation: We will update later. sincerely thank
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Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.

Hubspot Growth-Driven Design Agency
QUESTIONFill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.short weekly digest, after an action item is completed, bugs and issues with the newly launched action itemshort weekly digest, at the beginning of the week, exactly what is going on in the engagementshort weekly digest, after an action item is completed, the experiment resultsdetailed report, each week, the roadmap for the rest of the quarterThe correct answer is:short weekly digest, at the beginning of the week, exactly what is going on in the engagementExplanation: We will update later. sincerely thank
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Which of the following best describes the purpose of reporting with Growth-Driven Design clients?

Hubspot Growth-Driven Design Agency
QUESTIONWhich of the following best describes the purpose of reporting with Growth-Driven Design clients?Show the progress and impact your agency is making on the client’s business.Help keep everyone, including the client, accountable to executing work.Facilitate good communication and transparency between the team and client.All of these are correctThe correct answer is:All of these are correctExplanation: We will update later. sincerely thank
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