You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?

Hubspot Email Marketing
QUESTIONYou have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?By hyperlinking appropriate copyBy editing alt-textBy linking images to your offerAll of the aboveThe correct answer is:All of the aboveExplanation: We will update later. sincerely thank
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Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?

Hubspot Email Marketing
QUESTIONHaving an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?Setting a goalSelecting a templateDiscussing with your teamSending your emailThe correct answer is:Setting a goalExplanation: We will update later. sincerely thank
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What does AIDA stand for?

Hubspot Email Marketing
QUESTIONWhat does AIDA stand for?Attention, interest, desire, actionAttention, interest, decision, actionAttention, ideas, desire, actionAttention, intention, decision, actionThe correct answer is:Attention, interest, desire, actionExplanation: We will update later. sincerely thank
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By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”

Hubspot Email Marketing
QUESTIONBy adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”Setting expectationsSubscribing themAligning contentNurturing the contactsThe correct answer is:Setting expectationsExplanation: We will update later. sincerely thank
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True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.

Hubspot Email Marketing
QUESTIONTrue or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.TrueFalseThe correct answer is:TrueExplanation: We will update later. sincerely thank
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You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

Hubspot Email Marketing
QUESTIONYou received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?Creating the right email by bringing content and subject line togetherCreating the right email by bringing content and context togetherCreating the right email by bringing context and buyer personas togetherCreating the right email by bringing inbound and email togetherThe correct answer is:Creating the right email by bringing content and context togetherExplanation: We will update later. sincerely thank
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To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?

Hubspot Email Marketing
QUESTIONTo help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?A segment that tracks all ineligible contactsA segment that tracks all emails sentA segment that tracks all actively subscribed contactsA segment that tracks all contact sourcesThe correct answer is:A segment that tracks all ineligible contactsExplanation: We will update later. sincerely thank
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If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?

Hubspot Email Marketing
QUESTIONIf you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?Lifecycle stageContact propertyBuyer’s journeyBuyer personaThe correct answer is:Lifecycle stageExplanation: We will update later. sincerely thank
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Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

Hubspot Email Marketing
QUESTIONEach year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?The right contacts in your databaseThe right program to analyze the trendsThe right platform to bring in new contactsThe right strategy to measure the decayThe correct answer is:The right contacts in your databaseExplanation: We will update later. sincerely thank
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You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?

Hubspot Email Marketing
QUESTIONYou can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?Organize all the interactions you have.Integrate your contact information with other tools you use.Integrate with the other parts of your platform.Integrate your email information with the other tools you use.The correct answer is:Integrate your contact information with other tools you use.Explanation: We will update later. sincerely thank
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As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?

Hubspot Email Marketing
QUESTIONAs an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?Email sending providerEmail service programEmail service providerEmail sender programThe correct answer is:Email service providerExplanation: We will update later. sincerely thank
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The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.

Hubspot Email Marketing
QUESTIONThe significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.effective inbound marketing strategy.email marketing sending strategy.email marketing and sales strategy.effective email marketing strategy.The correct answer is:effective email marketing strategy.Explanation: We will update later. sincerely thank
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