In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

HubSpot Contextual Marketing
QUESTIONIn order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:A) The information is current. B) You have the information needed to be able to personalize. C) The information is accurate. D) Personalization has been enabled for the properties you’re using.The correct answer is:Explanation: We will update later. sincerely thank
Read More

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

HubSpot Contextual Marketing
QUESTIONYou begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?A) The Awareness StageB) The Consideration StageC) The Decision StageD) All stages because all types of buyers visit your website.The correct answer is:Explanation: We will update later. sincerely thank
Read More

Why is it important to map out the conversion path of a smart CTA for each segment?

HubSpot Contextual Marketing
QUESTIONWhy is it important to map out the conversion path of a smart CTA for each segment?A) To ensure you know where you’re sending each segment. B) To ensure that you’re sending each segment to a different page. C) To ensure that you’re sending each segment to the right stage in the buyer’s journey. D) To ensure that you’re sending each segment to the page with the user’s preferredThe correct answer is:Explanation: We will update later. sincerely thank
Read More

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

HubSpot Contextual Marketing
QUESTIONYour colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?A) The referral source of the users that visit the landing page. B) The buyer’s journey stage of the users that submit the form. C) The lifecycle stage of the users that visit the landing page. D) The submission rate prior to adding contextual marketing.The correct answer is:Explanation: We will update later. sincerely thank
Read More

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

HubSpot Contextual Marketing
QUESTIONIn evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?A) “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”B) “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”C) “No. We cannot change the blog content because it is confusing to RSS readers.”D) “No. Search engines would only see the same content as the lead lifecycle stage.”The correct answer is:Explanation: We will…
Read More

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

HubSpot Contextual Marketing
QUESTIONYour colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?A) It means that since the contacts came from a trade show, the referral source is unknown. B) It means that since the contacts were imported, referral source is not a good approach to segmentation for the email. C) It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.The correct answer is:Explanation: We will update later. sincerely thank
Read More

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

HubSpot Contextual Marketing
QUESTIONIn order to begin with contextual marketing, you should determine the opportunities. Where should you start?A) Emails, since they are already targeted when you send them. B) Low traffic website pages, since there’s more to gain because of the low traffic. C) Blog posts, since they are viewed by all of the different lifecycle stages.The correct answer is:Explanation: We will update later. sincerely thank
Read More

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

HubSpot Contextual Marketing
QUESTIONYour colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Determine her method for segmenting the homepage visitors. Map out the CTA conversion path for all CTAs on the homepage. Draft the content to be shown to “Copywriter Charles.” Decide what type of smart content (CTA, form,text or HTML) to add to the homepage.The correct answer is:Explanation: We will update later. sincerely thank
Read More

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

HubSpot Contextual Marketing
QUESTIONAn automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?A) A personalization token on the landing page that displays the first name of visitors who come from the email.B) A personalized subject line in the email.C) A smart CTA in the email to show different wording to visitors.D) A smart form on the landing page to ask different questions of visitors who come from the email.The correct answer is:Explanation: We will update later. sincerely thank
Read More

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for?

HubSpot Contextual Marketing
QUESTIONYou are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will make your content more aligned with what they are looking for?A) Accessibility. Send the users to a more relevant page. B) Accessibility. Use two smart rules. C) Consistency. Show a shorter form of your content. D) Consistency. Show more images in your content.The correct answer is:Explanation: We will update later. sincerely thank
Read More