Fill in the blank: To effectively tell your business’ story, you need ________________.

Hubspot Content Marketing
QUESTIONFill in the blank: To effectively tell your business’ story, you need ________________.an interesting historya testimonial from a happy customera mission with supporting valuesgreat products and servicesThe correct answer is:a mission with supporting valuesExplanation:A Smart person, who can effectively deliver the mission with which the business has been started and how many satisfied customers are there, their written acknowledgement on the services provided and who was instrumental in starting this business.  Only a Smart person, with good speaking and writing skill can “effectively tell your business’ story.”
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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

Hubspot Content Marketing
QUESTIONYou’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?“Yes, there’s no reason to keep going if we have enough topics for our ebook.”“Yes, we can always identify more later if we need them.”“No, we should have at least ten supporting topics for every ebook we want to create.”“No, we should make a list of as many supporting topics as we can.”The correct answer is:“No, we should make a list of as many supporting topics as we can.”Explanation:We can say that we can think of other options later if in case we need it.Brainstorming sessions in workplaces are meetings where a lot of ideas are put in together by the employees and…
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Which best explains the bullseye framework?

Hubspot Content Marketing
QUESTIONWhich best explains the bullseye framework?A testing sequence geared towards identifying content your audience cares aboutAn organized three-step approach to gaining tractionA system that notifies you when your competitors produce a piece of high-performing contentAll of the aboveThe correct answer is:An organized three-step approach to gaining tractionExplanation: We will update later. sincerely thank
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What results can you yield by establishing reporting expectations prior to campaign launch?

Hubspot Content Marketing
QUESTIONWhat results can you yield by establishing reporting expectations prior to campaign launch?The campaign’s written SMART goals will free stakeholders from being directly involved.The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals.The campaign’s written SMART goals better align your work with the stakeholders’ key metrics.The campaign’s planned content better aligns your work with the CEO’s quarterly expectations.The correct answer is:The campaign’s written SMART goals better align your work with the stakeholders’ key metrics.Explanation: We will update later. sincerely thank
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When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Hubspot Content Marketing
QUESTIONWhen examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.Devote more time to posting blogs on Facebook.Direct further resources for paid advertising on Twitter to spread your influence to additional channels.Connect with your sales team to coach them on their disconnect in closing the leads.The correct answer is:Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.Explanation: We will update later. sincerely thank
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You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

Hubspot Content Marketing
QUESTIONYou’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?Post the same message on all channels as Facebook since it is working well.Analyze Facebook further to see which posts are working for future content ideas.Transition all social ad budget to Facebook in support of boosting each post moving forward.All of the aboveThe correct answer is:Analyze Facebook further to see which posts are working for future content ideas.Explanation: We will update later. sincerely thank
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True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

Hubspot Content Marketing
QUESTIONTrue or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.TrueFalseThe correct answer is:FalseExplanation: We will update later. sincerely thank
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True or false? You should only include a call-to-action on a blog post once the offer is launched.

Hubspot Content Marketing
QUESTIONTrue or false? You should only include a call-to-action on a blog post once the offer is launched.True, if you don’t have a relevant call-to-action, then leave blank.True, once you publish a blog post, it’s not a best practice to update calls-to-action over time.False, always provide a next step, even if it’s to sign up for email updates.False, adding a relevant call-to-action to a blog post will improve your SEO efforts.The correct answer is:False, always provide a next step, even if it’s to sign up for email updates.Explanation: We will update later. sincerely thank
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When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

Hubspot Content Marketing
QUESTIONWhen republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?Update the headlineUse a new authorAdd sub-headings to each sectionAll of the aboveThe correct answer is:Update the headlineExplanation: We will update later. sincerely thank
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You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

Hubspot Content Marketing
QUESTIONYou asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?Yes, because having an editor complete your content ensures it will read well to others.Yes, a content editor’s role is to make updates the way they see fit.No, the editor should have tracked changes which would have shown you where they would apply recommended edits.No, they should have set up a meeting to discuss each edit so you could apply them together.The correct answer is:No, the editor should have tracked changes which would have shown you where they would apply recommended edits.Explanation: We will update later. sincerely thank
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