True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind and if you’re in different budget ranges, it’s best to know at the beginning of the call.

HubSpot Agency Partner
QUESTIONTrue or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind and if you’re in different budget ranges, it’s best to know at the beginning of the call.TrueFalseThe correct answer is:Explanation: We will update later. sincerely thank
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Fill in the blanks: When your agency reaches _________ tier, your agency can _________ .

HubSpot Agency Partner
QUESTIONFill in the blanks: When your agency reaches _________ tier, your agency can _________ .Silver, be listed in HubSpot’s Partner DirectoryGold, apply for the Agency Growth FundGold, apply to the Agency Partner Speakers’ BureauSilver, become a contributor the HubSpot Marketing BlogThe correct answer is:Explanation: We will update later. sincerely thank
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True or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market.

HubSpot Agency Partner
QUESTIONTrue or false? You’re talking with another HubSpot agency partner and you each start talking about your target market. Since you are both HubSpot agency partners, you should have the same target market.TrueFalseThe correct answer is:Explanation: We will update later. sincerely thank
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Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.

HubSpot Agency Partner
QUESTIONFill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.buyer persona, target markettarget market, buyer personabuyer profile, target marketbuyer persona, qualified leadThe correct answer is:Explanation: We will update later. sincerely thank
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You’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda?

HubSpot Agency Partner
QUESTIONYou’ve sent the following agenda to your agency’s new client as you prepare for the new client kickoff: — Recap agenda — Introductions — GPCT (goals, plans, challenges, timelines) — Action items and next steps What significant item is missing from the agenda?BANT (budget, authority, need, timeline)The give and getWorking together and each side’s responsibilitiesHubSpot demo (specifically data and reporting)The correct answer is:Explanation: We will update later. sincerely thank
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You and your agency’s cofounder both worked in higher education for years before starting the agency. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?

HubSpot Agency Partner
QUESTIONYou and your agency’s cofounder both worked in higher education for years before starting the agency. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?Looking to existing relationshipsTargeting by verticalTargeting by locationFocusing on target accountsThe correct answer is:Explanation: We will update later. sincerely thank
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You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?

HubSpot Agency Partner
QUESTIONYou’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?Stop pitching and aim to help.Differentiate and target.Emphasize the inbound methodology.The inbound sales framework.The correct answer is:Explanation: We will update later. sincerely thank
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There are two leading indicators that suggest when it’s time to start growing your agency’s team. What are they?

HubSpot Agency Partner
QUESTIONThere are two leading indicators that suggest when it’s time to start growing your agency’s team. What are they?Utilization rate and specialty servicesUtilization rate and org structureCore values and specialty servicesCore value and org structureThe correct answer is:Explanation: We will update later. sincerely thank
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Fill in the blank: The _______ is the first formal meeting between your agency and your new client, which allows you to demonstrate your understanding of the client’s challenges, the action steps required, and their definition of success.

HubSpot Agency Partner
QUESTIONFill in the blank: The _______ is the first formal meeting between your agency and your new client, which allows you to demonstrate your understanding of the client’s challenges, the action steps required, and their definition of success.guided client onboarding programnew client kick-offgoal-setting and planning callmarketing and sales handoffThe correct answer is:Explanation: We will update later. sincerely thank
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A colleague sends you a link to a company that they think would be a good fit for a retainer with your agency. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

HubSpot Agency Partner
QUESTIONA colleague sends you a link to a company that they think would be a good fit for a retainer with your agency. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?Yes. Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit.No. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a…
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When assigning monthly hourly totals to each service in your service pack, you need to keep all of the following in mind EXCEPT:

HubSpot Agency Partner
QUESTIONWhen assigning monthly hourly totals to each service in your service pack, you need to keep all of the following in mind EXCEPT:How many hours each individual service takes to complete.How many times a service is completed each month.All of the tasks or subtasks associated with the service.Which Hub within HubSpot each individual service aligns with.The correct answer is:Explanation: We will update later. sincerely thank
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True or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly.

HubSpot Agency Partner
QUESTIONTrue or false? Asking open-ended questions with a client during a negotiation encourages them to speak plainly.True — questions starting with “why,” “what,” and “how” will position the client to explain their thinking and get you closer to an open, human conversation. False – because most negotiations aren’t negotiations. If you have a contract, you can be direct in your communication. True – because if the client keeps talking, they will be more reasonable in their negotiation. False – because sentences starting with “actually,” “well,” and “don’t,” place you in a position of power and that will help them understand that you’re really trying to help them.The correct answer is:Explanation: We will update later. sincerely thank
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Which of the following is NOT a step in calculating an agency’s cost to deliver?

HubSpot Agency Partner
QUESTIONWhich of the following is NOT a step in calculating an agency’s cost to deliver?Determine the average salary of your client-facing staff.Turn the average salary into an hourly rate.Divide the hourly rate by your profit margin.Adjust your hourly cost by layering in your team’s utilization rate.Account for overhead costs.The correct answer is:Explanation: We will update later. sincerely thank
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Which of the following is NOT a best practice for building an inbound services page on your agency’s website?

HubSpot Agency Partner
QUESTIONWhich of the following is NOT a best practice for building an inbound services page on your agency’s website?Organize the page for easy navigation and clarity.Tailor the language to the needs of your persona.Optimize the page around relevant terms like “inbound marketing agency” or “inbound sales consultant.”Promote your bottom-of-the-funnel offer on this page using CTAs, lead flows, and live chat.The correct answer is:Explanation: We will update later. sincerely thank
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