How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

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QUESTION

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

By creating a Google Ads conversion tracking code

You can’t measure conversions with the in-stream format

By using YouTube Analytics

By using Google Analytics

The correct answer is:

By creating a Google Ads conversion tracking code

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?
Explanation:

With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from.

You can use AdWords conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.

Read more here: https://support.google.com/adwords/answer/2456138?hl=en

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