Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:

Google Digital Sales
QUESTIONBefore you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:demonstrate your interest in the client as a person and help build rapport.increase the length of your meeting beyond what is really necessary.demonstrate your online research abilities so the client sees you as an expert in anything related to growing business online.be unnecessary, because it will not help you make the sale.Explanations:
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When introducing yourself to a new client, it is important to share:

Google Digital Sales
QUESTIONWhen introducing yourself to a new client, it is important to share:your name and the product you think will benefit the client the most.your name and a brief 15 minute overview of AdWords.your name, your role, and relevant experience in helping companies similar to the client.your name.The correct answer is:your name, your role, and relevant experience in helping companies similar to the client.Explanation:When you share your expertise and experience, it make your client believe in your compatibility. Always prefer to tell your role in your company and earned experience while introducing yourself.
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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Google Digital Sales
QUESTIONAdvertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?orPrint, TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?AdWords budgets can only be set once annually and require a fixed commitmentOnline campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positiveOnline campaigns generate clicks, whereas other channels generate exposureBudgets cannot be applied to online campaigns due to constant changes in trafficExplanations:
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During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?

Google Digital Sales
QUESTIONDuring a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?To let the client know you are the expertThere is no purpose to linking back to what the client saidIt gives you an advantage in negotiating with the clientIt shows the client that the solution is customized to her situationExplanations:
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You would choose to advertise on the Google Display Network if you wanted to:

Google Digital Sales
QUESTIONYou would choose to advertise on the Google Display Network if you wanted to:show ads to people on non-Google search sitesshow ads on Google Mapsshow ads on websites related to your businessshow ads on Google ShoppingThe correct answer is:show ads on websites related to your businessExplanation:The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps. Source“Display Network only” campaigns are best if you’d like to show ads on websites and apps when your keywords are related…
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“I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:

Google Digital Sales
QUESTION“I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:beneficial because clients buy from sales representatives they like.helpful because they let the client know her concern is valid and can help lower her resistance.only beneficial when speaking with a client that is more emotional versus logical.not beneficial, because clients do not need reassurance.Explanations:
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Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?

Google Digital Sales
QUESTIONYour client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?“Can you please tell me more about what you have heard that concerns you?”“I can see how that would be your concern, but you do not have to worry about that.”“It sounds like you are getting incorrect information. What is the role of the person who told you that?”“This sounds more like a concern your supervisor mentioned. Is that correct?”The correct answer is:“Can you please tell me more about what you have heard that concerns you?”Explanation:Ask your customer about his concern. Hear his problem carefully and then analyse whether his concern is genuine or he just misunderstood something that was bothering him.If you find his concern misconstrued, clarify…
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Which client would you advise to advertise on the Google Search Network?

Google Digital Sales
QUESTIONWhich client would you advise to advertise on the Google Search Network?Jim, who wants to reach people on social networks interested in poetrySuzy, who wants to reach people browsing travel websites about ChinaBill, who wants to reach people looking for plumbing servicesCarol, who wants to reach people watching YouTube videosThe correct answer is:Bill, who wants to reach people looking for plumbing servicesExplanation:The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.Read more here: https://support.google.com/adwords/answer/1722047SourceA group of search-related websites where your ads can appear.When you advertise on the Search Network, your ad can show next to search results,…
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A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:

Google Digital Sales
QUESTIONA question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:how to misinterpret data to persuade the client to buy Google AdWords.a question that the client may not be able to answer, because it is confusing.a question that will upset the client because the client may feel as though you are questioning their current marketing strategy.demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.The correct answer is:demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.Explanation:You need to demonstrate your credibility because you have a fact that “Four in five consumers want…
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Before the start of a meeting, thinking about the meeting’s desired outcome will:

Google Digital Sales
QUESTIONBefore the start of a meeting, thinking about the meeting’s desired outcome will:not be helpful and will cause you to overthink the meeting.be helpful, because it will allow you to focus on how to maximize success.be helpful, only if it will not increase the length of your meeting beyond what is necessary.be a waste of time, and you are already very busy.The correct answer is:be helpful, because it will allow you to focus on how to maximize success.Explanation:Thinking about the meeting’s desired outcome will make you focus on planning the right strategy carefully. A meeting scheduled after a strategic planning tend to generate leads and convert your potential client.
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You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:

Google Digital Sales
QUESTIONYou recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.send the article to your client’s competitor with some insider notes on what you did for the client. This might be a good opportunity to get his business.do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him.send your client an email and explain that you,…
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When covering the agenda at the beginning of a meeting, stating the purpose should be:

Google Digital Sales
QUESTIONWhen covering the agenda at the beginning of a meeting, stating the purpose should be:avoided, unless the client asks you why he is meeting with you.client-oriented to let the client know what he will gain from meeting with you.as fast as possible, so the client does not realize he is going to be sold.quickly covered, so the client knows you are still in control.The correct answer is:client-oriented to let the client know what he will gain from meeting with you.Explanation:Meeting agenda should be client oriented. So that client can understand what they will have after meeting with you. Discuss all the problems and out comes in the meeting.
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Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Google Digital Sales
QUESTIONWhich is a benefit of doing pre-call planning before pitching online advertising solutions to a client?To guarantee that the client will make a decision by the end of the meetingTo prepare for potential objections the client may havePreparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meetingPreparation is not critical if you have enough experienceThe correct answer is:To prepare for potential objections the client may haveExplanation:Pre-call planning is quintessential before pitching online advertising solutions. Make a list of all questions to be asked to your clients before the meeting. You will not feel regret of missing any point or having any insight from your client that can be useful to offer perfect solution.
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Which ad extension would you use for an advertiser who has a chain of local restaurants?

Google Digital Sales
QUESTIONWhich ad extension would you use for an advertiser who has a chain of local restaurants?  A)  Seller ratings  B)  Location extensions  C)  Previous visit extensions  D)  Sitelink extensionsThe correct answer is:Explanation:Benefits of Location extensionLocation extensions encourage people to visit you in person.You can add multiple addresses by linking your account to Google My Business.On average, ads with location extensions see a 10% boost in clickthrough rate.You can target your ads around your business addresses.Read more here: https://support.google.com/adwords/answer/2404182?hl=en
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A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?

Google Digital Sales
QUESTIONA positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?When the client has a very large budget and needs especially good treatment to ensure he buys Google AdWordsWhen you want the client to see you as a credible resource with solutions that can help him reach his business objectivesWhen the client is not very clear in his responses to your questions and needs more help understanding your roleWhen the client does not seem interested in Google AdWordsExplanations:
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You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

Google Digital Sales
QUESTIONYou would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:use text ads that encourage people to visit her websitereach people who are searching for her productsreach people who are interested in similar productsuse text ads that encourage people to call her businessThe correct answer is:reach people who are interested in similar productsExplanation:The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe.It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.The Display Network helps you capture someone’s attention earlier in the buying cycle.The Google Display Network is designed to help you find…
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A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:

Google Digital Sales
QUESTIONA good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:ask questions only if you did not gather enough information from your pre-call planning.ask “yes” or “no” questions to show credibility and avoid confusing the client.uncover the client’s pain points so you can use them against her later.ask questions about the client’s current situation, desired situation and expectations.The correct answer is:ask questions about the client’s current situation, desired situation and expectations.Explanation: Always ask your client’s current and desired situation even if you have gathers enough information from pre-call planning. Knowing your customer’s expectation can help you offer her tailored solution. Don’t uncover your customer’s pain points to use against her. Creating a trust with your client can help…
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What is the main purpose of summarizing the conversation with the client at the end of a meeting?

Google Digital Sales
QUESTIONWhat is the main purpose of summarizing the conversation with the client at the end of a meeting?It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessaryIt makes the client feel he is important and guarantees he will buy what you are sellingIt makes the client feel he is being listened to and the solution provided is customized for himIt buys you a extra time to decide how to close the saleExplanations:
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