When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Google Digital Garage
QUESTIONWhen looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?A Choosing what images to put on your websiteB Reserving all the social profiles that you will be using for the businessC Finding people who will link back to your websiteD Keyword ResearchThe correct answer is:D Keyword ResearchExplanation: We will update later. sincerely thank
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Which of the following is a benefit of Search Engine Marketing (SEM)?

Google Digital Garage
QUESTIONWhich of the following is a benefit of Search Engine Marketing (SEM)?A Reach out to potential customers actively looking for your product or serviceB Create different types of ad formats to show to potential customersC Target people based on their interests and habitsD SEM is a lot cheaper than any other advertising mediumThe correct answer is:A Reach out to potential customers actively looking for your product or serviceExplanation: We will update later. sincerely thank
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What is the most important thing to consider when optimising a search engine marketing campaign?

Google Digital Garage
QUESTIONWhat is the most important thing to consider when optimising a search engine marketing campaign?A Increasing the bid for the keywords you are targetingB Increasing the relevance of the keywords, ads, and landing pageC Adding lots of keywords to the campaign to get more trafficD Continually changing the ad copyThe correct answer is:B Increasing the relevance of the keywords, ads, and landing pageExplanation: We will update later. sincerely thank
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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Google Digital Garage
QUESTIONWhen running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?A To see personal data about the person who bought from youB To understand what is working and what is notC To increase your budget to get more trafficD To advertise internationally more easilyThe correct answer is:B To understand what is working and what is notExplanation: We will update later. sincerely thank
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Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

Google Digital Garage
QUESTIONSearch engines see the content on a website as written code, how can you help search engines identify the images on your website?A Place them well within your textB Make them eye-catchingC Put branding on themD Give them descriptive namesThe correct answer is:D Give them descriptive namesExplanation: We will update later. sincerely thank
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When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

Google Digital Garage
QUESTIONWhen designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?A The consideration phase, when customers start to research potential products to buyB The finance stage, when customers think about their budgetsC The action stage, the moment when customers commit and purchase your productD The sharing stage, when customers share images and feedback on your productsThe correct answer is:A The consideration phase, when customers start to research potential products to buyExplanation: We will update later. sincerely thank
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Which are the first steps you should consider when constructing an online business strategy?

Google Digital Garage
QUESTIONWhich are the first steps you should consider when constructing an online business strategy?A Understand the target audienceB Change your mission statement to match the goalsC Create goals and identify a USPD Define and segment your audiencesThe correct answer is:C Create goals and identify a USPExplanation: We will update later. sincerely thank
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You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

Google Digital Garage
QUESTIONYou notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?A Shopping bagsB Blog contentC YouTubeD Social mediaThe correct answer is:D Social mediaExplanation: We will update later. sincerely thank
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When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

Google Digital Garage
QUESTIONWhen defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?A It can enable you to offer discounts that compete directly with your competitors’ pricingB It can identify how your offering is different in comparison to your competitorsC It can give you deeper insight into the market and their approachD It can reveal which additional regions you could be operating in so that you can grow your businessThe correct answer is:B It can identify how your offering is different in comparison to your competitorsExplanation: We will update later. sincerely thank
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When planning your website, what is one of the key things you should consider?

Google Digital Garage
QUESTIONWhen planning your website, what is one of the key things you should consider?A The order your products will appear on the siteB What you want your customers to do on the siteC How customers will interact with the siteD What your customers want to see on the siteThe correct answer is:B What you want your customers to do on the siteExplanation: We will update later. sincerely thank
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How can businesses benefit from using analytics on their website?

Google Digital Garage
QUESTIONHow can businesses benefit from using analytics on their website?A It will show you where your audience comes fromB It will list which pages your audience does not likeC It will show where your customers go after they’ve left your siteD It will show you why your audience visit your siteThe correct answer is:A It will show you where your audience comes fromExplanation: We will update later. sincerely thank
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Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Google Digital Garage
QUESTIONImagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?A Call the customer when there is an offer they’d enjoyB See where their customers are and monitor their shopping behavioursC Send them offers when they enter a certain geographical areaD Add items to their in-app basket that you think they’d likeThe correct answer is:C Send them offers when they enter a certain geographical areaExplanation: We will update later. sincerely thank
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When looking to advertise a new business online, what is one of the major benefits of display ads?

Google Digital Garage
QUESTIONWhen looking to advertise a new business online, what is one of the major benefits of display ads?A They are seen by everyoneB They have higher click-through rateC They can come in many different formatsD They don’t cost too much to set upThe correct answer is:C They can come in many different formatsExplanation: We will update later. sincerely thank
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Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Google Digital Garage
QUESTIONWeb analytics can tell you many things about your online performance, but what can analytics tools not tell you?A What your customers are doing on your websiteB Where your customers have come from before visiting your websiteC Where your customers go after leaving your websiteD What your customers are looking for on your websiteThe correct answer is:C Where your customers go after leaving your websiteExplanation: We will update later. sincerely thank
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