When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

Google Digital Garage
QUESTIONWhen it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?A Compare follower numbers across platformsB Use online analytics tools to measure engagementC See what competitor businesses are usingD Ask friends and family which platforms they useThe correct answer is:B Use online analytics tools to measure engagementExplanation: We will update later. sincerely thank
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When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

Google Digital Garage
QUESTIONWhen looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?A Paid advertisingB Pay for followersC Follow all of your competitors’ followersD Overuse hashtagsThe correct answer is:A Paid advertisingExplanation: We will update later. sincerely thank
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Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

Google Digital Garage
QUESTIONMobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?A Apps allow you to send push notificationsB Apps are easy to access on the app storeC Apps generally work on more mobile devicesD Apps allow you to collate more data on your customersThe correct answer is:A Apps allow you to send push notificationsExplanation: We will update later. sincerely thank
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Why is social media a great tool for your business to build trust and engagement with your audience?

Google Digital Garage
QUESTIONWhy is social media a great tool for your business to build trust and engagement with your audience?A You can share offers and discounts exclusively to your followingB You can share blogs from other businesses to cover more than what you doC You can share honest reviews about your product or serviceD You can connect with customers at any time of the dayThe correct answer is:C You can share honest reviews about your product or serviceExplanation: We will update later. sincerely thank
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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Google Digital Garage
QUESTIONBuilding a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?A Your audience’s dataB Your audience’s interestsC You audience’s available incomeD Your audience’s offline behaviourThe correct answer is:B Your audience’s interestsExplanation: We will update later. sincerely thank
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Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

Google Digital Garage
QUESTIONWhich of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?A Answer The PublicB AdWords EditorC Facebook business managerD SEM RushThe correct answer is:A Answer The PublicExplanation: We will update later. sincerely thank
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When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

Google Digital Garage
QUESTIONWhen designing mobile advertising campaigns, what is a best practice to identify which keywords to target?A Ask your audience what they search for when looking for similar productsB Use the Google Keyword research tool or Bing Keyword research toolC Use a tool to harvest the keywords your competitors are usingD Use all the usual keywords from your website in your advertising accountThe correct answer is:B Use the Google Keyword research tool or Bing Keyword research toolExplanation: We will update later. sincerely thank
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“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

Google Digital Garage
QUESTION“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?A Writing engaging online copyB Keeping the target audience in mindC Understanding the user journeyD Being consistent in your approach to copyThe correct answer is:A Writing engaging online copyExplanation: We will update later. sincerely thank
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When looking to promote your products and services locally, what are the benefits of using search engine ads?

Google Digital Garage
QUESTIONWhen looking to promote your products and services locally, what are the benefits of using search engine ads?A Everyone uses search enginesB You can target ads to a specific geographic areaC You can target ads to specific gendersD Search ads are cheaper than display advertsThe correct answer is:B You can target ads to a specific geographic areaExplanation: We will update later. sincerely thank
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Why is it important to reach customers on their mobiles when advertising locally?

Google Digital Garage
QUESTIONWhy is it important to reach customers on their mobiles when advertising locally?A People use their phones while they are on the goB Ads are smaller in mobile devices and therefore cheaperC People prefer to receive adverts on their mobileD Everyone has a mobile phoneThe correct answer is:A People use their phones while they are on the goExplanation: We will update later. sincerely thank
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Which of the following is a core benefit that content marketing can bring to a business’s online presence?

Google Digital Garage
QUESTIONWhich of the following is a core benefit that content marketing can bring to a business’s online presence?A It can improve sales by directing more traffic to your websiteB It can enable a business to create a bank of content, which can be reused to create adsC It helps a company identify its biggest competitorsD It provides you with another channel to push sales and promotional messages to customers on a regular basisThe correct answer is:A It can improve sales by directing more traffic to your websiteExplanation: We will update later. sincerely thank
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What are the benefits of using social media when looking to advertise your business locally?

Google Digital Garage
QUESTIONWhat are the benefits of using social media when looking to advertise your business locally?· A People trust local businesses on social media· B You can target ads to a specific local audience· C You can make video ads promoting the area· D People use social media more than they use search enginesThe correct answer is:· B You can target ads to a specific local audienceExplanation: We will update later. sincerely thank
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Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

Google Digital Garage
QUESTIONFill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.A Local SearchB Geo searchC Mobile searchD Organic searchThe correct answer is:A Local SearchExplanation: We will update later. sincerely thank
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Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?

Google Digital Garage
QUESTIONUsing social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?A Stern & SeriousB Serious & HonestC Fun & InvitingD Engaging & InvitingThe correct answer is:D Engaging & InvitingExplanation: We will update later. sincerely thank
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Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

Google Digital Garage
QUESTIONFill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.A prioritiseB highlightC hideD promoteThe correct answer is:A prioritiseExplanation: We will update later. sincerely thank
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There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

Google Digital Garage
QUESTIONThere are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?A People on niche platforms are more likely to engage with youB Your content will be put in front of specific audiencesC Your content will be seen by a mix of different people, gaining more views and likesD It enhances your brand to be seen on more specific social media platformsThe correct answer is:B Your content will be put in front of specific audiencesExplanation: We will update later. sincerely thank
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