Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

Google Ads Video Advertising
QUESTIONYour agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time.Where can you advertise to accomplish all three of these objectives?Your local newspaperRadioTVYouTubeThe correct answer is:YouTubeExplanation:Google’s massive cross-platform reach and solutions can complement TV by connecting with consumers across all screens, impacting audiences with content they love (in engaging ad formats), and driving measurable results with near-real-time optimization of campaigns.Consumers are watching video online more than ever before and marketers have new opportunities to reach these people where they spend their time. YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds…
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An advertiser can:

Google Ads Video Advertising
QUESTIONAn advertiser can:remarket video ads from the Google Search Network on the Google Display Networktarget viewers who are watching competitors’ ads on YouTubeoptimize remarketing by raising bids on topics or channels that generate the greatest ad responsecombine an AdWords remarketing list with a video remarketing listThe correct answer is:optimize remarketing by raising bids on topics or channels that generate the greatest ad responseExplanations:you can optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response. Source
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Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

Google Ads Video Advertising
QUESTIONBefore finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.What Google tool could he use to gain this insight quickly?Google Shopping InsightsGoogle TrendsGoogle CorrelateGoogle SurveysThe correct answer is:Google SurveysExplanation:Use Google Surveys to:Probe for audience thoughts on existing or past campaignsTest consumer insightsUncover customer mindsetsRead more here:Open>> https://academy.exceedlms.comCourse: AdWords Video CertificationTopic: Understand your audience better
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Which is a best practice for a successful TrueView in-stream ad?

Google Ads Video Advertising
QUESTIONWhich is a best practice for a successful TrueView in-stream ad?Add a frequency capAll of the listed answers are correctInclude a strong call-to-action so the viewer knows what to doUse at least 3 types of targeting to find out which performs bestThe correct answer is:All of the listed answers are correctExplanation:Al answers are correct. However Use at least 3 targeting is less important than adding strong CTA. Maybe that is a reason why many tutorials propose the 2 answer as a correct. But for google a correct is “all answers” and we should agree that all these features could be considered as a good practice. Still their impact is strongly different. Have a clear call-to-action within your ad, and select colors and fonts to match your brand.Read more here: https://support.google.com/partners/answer/2375498?hl=en
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A client who wants to advertise before, during, or after popular videos on the Display Network should:

Google Ads Video Advertising
QUESTIONA client who wants to advertise before, during, or after popular videos on the Display Network should:create a video ad campaignadd a call-to-action (CTA) overlay to video adsadd the keyword “video” to relevant campaignsbundle display ads for each target audienceThe correct answer is:create a video ad campaignExplanations:Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time your ad is shown.TrueView video ads under video campaigns give viewers control over…
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In which TrueView format(s) can an advertiser use a companion banner?

Google Ads Video Advertising
QUESTIONIn which TrueView format(s) can an advertiser use a companion banner?In-stream and in-displayAll of the listed answers are incorrectIn-streamIn-displayThe correct answer is:In-streamExplanation:Companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer). Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles. SourceA clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).Read more here: https://support.google.com/partners/answer/6293542?hl=en
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True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

Google Ads Video Advertising
QUESTIONTrue or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.TrueFalseThe correct answer is:FalseExplanation:With TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. You’re only charged when viewers watch or interact with elements of your video. There are two types of TrueView ads: instream and video discovery. With in-stream ads you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first. Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than…
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What’s the maximum length a TrueView video ad can be?

Google Ads Video Advertising
QUESTIONWhat’s the maximum length a TrueView video ad can be?1 minute, 30 secondsThere isn’t a time limit30 seconds7 minutesThe correct answer is:There isn’t a time limitExplanations:There is no limit on skippable in-stream ads, but YouTube recommends using videos that are less than 3 minutes long. You can also run videos longer than 30 seconds. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action. But you will be charged if a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.Read more here: https://support.google.com/adwords/answer/2375464?hl=en
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Video ads can appear on:

Google Ads Video Advertising
QUESTIONVideo ads can appear on:A) Specific YouTube channelsB) All of the listed answers are correctC) Websites on the Display NetworkD) Specific YouTube videosThe correct answer is:B) All of the listed answers are correctExplanations:In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads. While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices (depending on your format and settings).While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video…
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TrueView video discovery ads run on:

Google Ads Video Advertising
QUESTIONTrueView video discovery ads run on:The Search Network and the Display NetworkThe YouTube NetworkYouTube videos and YouTube search pagesThe Display NetworkThe correct answer is:YouTube videos and YouTube search pagesExplanation:TrueView Video Discovery ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video partner sites and apps on the GDN Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en
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A click on a companion banner:

Google Ads Video Advertising
QUESTIONA click on a companion banner:All of the listed answers are correctcounts as a view even if the person hasn’t watched 30 seconds of the adcan direct to a YouTube channelcan direct to an external URLThe correct answer is:All of the listed answers are correctExplanations:Companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer). A click on a companion banner: can direct to an external URL or a YouTube channel and counts as a view, even if the viewer hasn’t watched 30 seconds of the adCompanion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t…
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What’s the first step when determining the right video solution for your campaign?

Google Ads Video Advertising
QUESTIONWhat’s the first step when determining the right video solution for your campaign?Find the KPIs that measure your goalDetermine your campaign goalsChoose the video solution that drives that goalOptimize your campaignThe correct answer is:Determine your campaign goalsExplanation:The first step is determining your goal. You should first identify your marketing objectives. Understand what you want from this campaign, awareness, consideration or action like sign-up, subscription, or purchase. Then choose the KPIs that measure your campaign’s impact on your marketing objectives.Read more here:Open>> https://academy.exceedlms.comCourse: Google Ads VideoTopic: Launching your video campaign
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If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Google Ads Video Advertising
QUESTIONIf the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?View-through rate, watch time, favorability lift, consideration lift, and brand interest liftViews, impressions, unique users, awareness lift, and ad recall liftClicks, calls, and sign-upsSales and purchase intent liftThe correct answer is:Views, impressions, unique users, awareness lift, and ad recall liftExplanation:Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.AwarenessViewsImpressionsUnique usersAwareness liftAd recall liftRead more here:Open>> https://academy.exceedlms.comCourse: AdWords Video CertificationTopic: Find the right video solutions & metrics
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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Google Ads Video Advertising
QUESTIONTom has his sights set on this TrueView in-stream ad launching his new food truck company app.What creative element encourages his customers to interact with the ad and actually take action?His company’s brand nameA direct call-to-action (CTA)His company logoBackground musicThe correct answer is:A direct call-to-action (CTA)Explanation:Qualities of CTA overlays:Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra costCan increase viewer engagement and add an interesting element to your adsDisplay regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the adRead more here:Open>> https://academy.exceedlms.comCourse: AdWords Video CertificationTopic: Optimize your video campaign for success
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An advertiser is charged for viewing a TrueView in-display ad when someone: 2

Google Ads Video Advertising
QUESTIONAn advertiser is charged for viewing a TrueView in-display ad when someone:shares the adclicks and views the first frame of the adwatches the entire adwatches a TrueView in-stream ad after watching a TrueView in-display adThe correct answer is:clicks and views the first frame of the adExplanation:Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail. Read more here: https://support.google.com/adwords/answer/2375464?hl=en
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Where would a call-to-action (CTA) overlay show?

Google Ads Video Advertising
QUESTIONWhere would a call-to-action (CTA) overlay show?All of the listed answers are correctOn TrueView in-display adsOn videos on your channelOn embedded videosThe correct answer is:On TrueView in-display adsExplanation:Call-to-action overlays are eligible to show on any TrueView video ad on YouTube.They’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view. Read more here: https://support.google.com/partners/answer/3013684?hl=en
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Which of these formats can be booked cross-screen (mobile and desktop)?

Google Ads Video Advertising
QUESTIONWhich of these formats can be booked cross-screen (mobile and desktop)?Rich Media Custom MastheadsVideo MastheadsRich Media Layouts MastheadsVideo Media Layout MastheadsThe correct answer is:Video MastheadsExplanations:The YouTube Masthead is a customizable 970×250 ad that runs on the top of the desktop YouTube homepage for 24 hours. They can be booked “cross-screen” Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:Video Masthead — Including optional interactivityTrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity featuresReserve in-stream ads — Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rollsTrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch pageRead more here: https://support.google.com/partners/answer/6209157?hl=en
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If your client wants to pay only when someone views an ad, you should use:

Google Ads Video Advertising
QUESTIONIf your client wants to pay only when someone views an ad, you should use:TrueView adsViewable cost-per-thousand-impressions (vCPM) biddingYouTube homepage adsText adsorYouTube homepage adsText adsViewable cost-per-thousand-impressions (vCPM) biddingTrueView in-stream adsThe correct answer is:TrueView in-stream adsExplanation:There are nothing in question pointing to video ads. If the same question was in Display advertising exam, how much people would choose vCPM as correct answer? looking at question both are correct. Explication. The beauty of TrueView ads is you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, or companion banners, or on the video thumbnail for video discovery ads.Use this format when you have video content you’d like…
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