You can use a product group with a single bid to:

Google Ads Shopping Advertising
QUESTIONYou can use a product group with a single bid to:organize your ad group by product attributescreate different bid modifiersensure your entire inventory has the same bidset a new campaign priorityThe correct answer is:Explanation:You can use a product group with a single bid.A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. Each product can appear in only one biddable product group per ad group. You can also exclude a product from appearing in a product group entirely by using inventory filters.Read more here: https://support.google.com/partners/answer/3517331
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How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

Google Ads Shopping Advertising
QUESTIONHow could you increase the number of conversions your Shopping campaign receives for about the same total cost?Increase your campaign priorityDecrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversionIncrease bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversionRemove product group subdivisions and bid on broader groups of productsThe correct answer is:Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversionExplanation:Low cost per conversion is good. If your budget is limited you should focus on well performing products to get even more conversions
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Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

Google Ads Shopping Advertising
QUESTIONAnne wants to use her impression share metrics to optimize her Shopping campaign. She should:run an Auction insights report to compare her impression shares to those of her competitorsset negative keywords in her campaignincrease her impression share by setting her bids lower on her campaignset the delivery method on her campaign to standardThe correct answer is:Explanation:The Auction insights report for Search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share.Average position is a quick way to gauge how high your ads are ranking compared with those of other advertisers competing in the same auctions.In the Auction insights report, impression share also tells you the impression share of other advertisers as a proportion of the auctions in which you…
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Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

Google Ads Shopping Advertising
QUESTIONMindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:include IP addressesinclude Portsbe as specific as possible (for example, http://www.example.com#top)begin with http:// or https://The correct answer is:Explanation:Before you can upload product data to Merchant Center for Google Shopping, you need to verify and claim your store’s website URL. Verification lets Google know that you are an authorized owner of a website URL.Read more here: https://support.google.com/merchants/answer/176793
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Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

Google Ads Shopping Advertising
QUESTIONToshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:maximize clicksenhanced cost-per-click (ECPC)target return on ad spend (ROAS)target cost-per-acquisition (CPA)The correct answer is:Explanation:Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.  A Maximize clicks bid strategy works the same way as automatic bidding, with the additional option of being set up as a portfolio bid strategy.You can set a cap on bids for any keywords, ad groups, or campaigns when using a portfolio Maximize clicks bid strategy. It lets you control the maximum amount you’re willing to pay for each click.Read more here: https://support.google.com/partners/answer/6268626
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How can you lose your claimed URL?

Google Ads Shopping Advertising
QUESTIONHow can you lose your claimed URL?Your claimed URL authorization expired from Webmaster toolsYou remove all data feeds from your Merchant Center accountAnother authorized owner of the website successfully verifies and claims your website URLYour website is updated but includes the same identifying meta tag or HTML fileThe correct answer is:Another authorized owner of the website successfully verifies and claims your website URLExplanation:If another authorized owner of the website successfully verifies and claims the website URL, you’ll be notified by email that your claim has been lost. To resolve this issue, you may verify and claim the same website URL at a higher level in the domain path or contact us.Read more here: https://support.google.com/merchants/answer/176793?hl=en
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Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

Google Ads Shopping Advertising
QUESTIONLisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:run an Auction insights reportset up conversion trackinguse enhanced cost-per-click (ECPC) biddingrun an Ad performance reportThe correct answer is:Explanation:Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.Read more here: https://support.google.com/adwords/answer/1722022
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Campaign priorities determine your bids according to which rule:

Google Ads Shopping Advertising
QUESTIONCampaign priorities determine your bids according to which rule:the highest priority campaign will bid, unless a lower priority bid is high enoughif the highest priority campaign is out of budget, the lower priority campaign bidsif the highest priority campaign is out of budget, lower priority budget is added to bidsif you have multiple campaigns with the same bid, the lowest necessary bid will be usedThe correct answer is:Explanation:If the highest priority campaign is out of budget, the lower priority campaign bids.If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.Read more here: https://support.google.com/adwords/answer/6275296
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To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

Google Ads Shopping Advertising
QUESTIONTo set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:enable local products in her shopping campaign and set up a product filter for “local”set up multichannel ads to direct customers to her online or local storesubdivide her product inventory and set different bids for her local and online only adsbegin the local inventory ads implementation process and complete the required stepsThe correct answer is:Explanation:Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.Read more here: https://support.google.com/merchants/answer/3057972
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What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Google Ads Shopping Advertising
QUESTIONWhat should Kevin take into account when optimizing the title attribute for his new line of surfboards?Include relevant attributes in the title such as brand, size, and colorInclude the location of his retail storeInclude the board style name onlyUse special characters such as exclamation points or all capsThe correct answer is:Explanation:Title will help connect your product with a user’s search and help the user recognize what you’re selling. Your Title could include these types of product details:Product nameBrandSpecific details about the product area such as “maternity” for apparel or “waterproof” for mascara
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Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Google Ads Shopping Advertising
QUESTIONMulti-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:Combine reporting on all data feeds across domainsShare products between accountsManage multiple domains with a single sign inAccess multiple AdWords accountsThe correct answer is:Manage multiple domains with a single sign inExplanation:Merchant Center multi-client accounts allow a single person or company to submit data feeds for multiple domains. Each client may have a distinct store name and URL. When you request a multi-client account, your current Google Merchant Center account will become a sub-account in your new multi-client account.Read more here: https://support.google.com/merchants/answer/188487?hl=en
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You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Google Ads Shopping Advertising
QUESTIONYou’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?Compare 2 models to see if the campaign is undervalued on a last-click basisCompare 2 models to see if the campaign is undervalued on a first-click basisCompare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay modelCompare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based modelThe correct answer is:Explanation:Isn’t providing a good return on investment (ROI). You should Compare 2 models to see if the campaign is undervalued on a last-click basis to evaluate…
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How should Chris estimate how a different bid amount would impact his store’s online traffic?

Google Ads Shopping Advertising
QUESTIONHow should Chris estimate how a different bid amount would impact his store’s online traffic?Check the “Diagnostics” tab in Google Merchant CenterReview the benchmark cost-per-click (CPC) information in AdWordsUse the Bid Simulator toolDownload campaign performance dataThe correct answer is:Use the Bid Simulator toolExplanation:Want to increase or decrease your bids for your Shopping campaign, but not sure how it would affect your performance? The Bid Simulator can help bring clarity to how different product group bids could affect your traffic by estimating what your advertising results could’ve been over the previous seven days, if you’d set different bids.Read more here: https://support.google.com/adwords/answer/6239130?hl=en
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An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

Google Ads Shopping Advertising
QUESTIONAn online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phonepath length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phonecross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnelcross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnelExplanations:
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To prevent your Shopping ads from appearing for certain search terms, you would:

Google Ads Shopping Advertising
QUESTIONTo prevent your Shopping ads from appearing for certain search terms, you would:add negative keywords to your campaign or ad groupremove the related search terms from your product titles in your product dataremove products from your product dataput shorter descriptions in your product dataThe correct answer is:Explanation:While Shopping campaigns don’t use keywords to target your ads, you can use negative keywords to help prevent your Shopping ads from appearing when you don’t want them to.Read more here: https://support.google.com/adwords/answer/6275313
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Which devices can Shopping ads appear on?

Google Ads Shopping Advertising
QUESTIONWhich devices can Shopping ads appear on?Tablets, mobile phones, and desktopsMobile phonesTablets and desktopsMobile phones and desktopsThe correct answer is:Tablets, mobile phones, and desktopsExplanation:Of course shopping ads can appear on tablets, mobile and desktops. Just note that shopping ads are still not available in all countries.http://insights.marinsoftware.com/category/product-listing-ads-pla/
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You should use multiple ad groups when you want to:

Google Ads Shopping Advertising
QUESTIONYou should use multiple ad groups when you want to:Set a different priority on bidding within the same Shopping campaignTarget a different country within the same Shopping campaignLink products from a different Merchant Center accountUse a different bid modifier for products in the same Shopping campaignThe correct answer is:Use a different bid modifier for products in the same Shopping campaignExplanations:Dividing your products into groups lets you set different bids in the same Shopping Campaign and manage your campaign more effectivelySource
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You can use custom labels to:

Google Ads Shopping Advertising
QUESTIONYou can use custom labels to:list specific features in your Shopping adssubdivide a product by specific features that you decidehave Google subdivide your product into specific relevant categoriestarget different countries within the same Shopping campaignThe correct answer is:Explanation: With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. You can use custom labels to indicate that products are seasonal, on clearance, best sellers, etcRead more here: https://support.google.com/adwords/answer/6275295
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When optimizing the title attribute for her new line of bicycles, Matilda should include:

Google Ads Shopping Advertising
QUESTIONWhen optimizing the title attribute for her new line of bicycles, Matilda should include:symbols and foreign characters to get the user’s attention such as exclamation pointsthe price and shipping costkeywords and relevant attributes in the title such as brand, size, and colorthe bike style name onlyThe correct answer is:keywords and relevant attributes in the title such as brand, size, and colorExplanation:Use the title attribute to clearly identify the product you’re selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us show your product to the right users.Read more here: https://support.google.com/merchants/answer/6324415
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Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Google Ads Shopping Advertising
QUESTIONResearch shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?Increase the mobile and location bid adjustments and make additional adjustments based on performanceDecrease the mobile and location bid adjustments and make additional adjustments based on performanceCreate a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%The correct answer is:Explanation:Bid adjustments allow you to show your ads more or less frequently based on where,…
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