Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

Google Ads Search Advertising
QUESTIONYour average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?US$13US$11US$12US$14The correct answer is:US$13Explanations:ECPC looks for ad auctions that are more likely to lead to sales, and then raises your Max. CPC bid up to 30% (after applying any bid adjustments that you’ve set) to compete harder for those clicks. If a click seems less likely to convert, then AdWords will lower your bid by as much as 100%.Source
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Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

Google Ads Search Advertising
QUESTIONDaley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?Using 1 conversion code snippet with cross-account conversion trackingUsing multiple conversion code snippets with single-account conversion trackingCombining the accounts for streamlined reportingSetting up automated conversion rules for both accountsThe correct answer is:Using 1 conversion code snippet with cross-account conversion trackingExplanation:With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you’ll…
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Which statement is true?

Google Ads Search Advertising
QUESTIONWhich statement is true?Ads with call extensions only let people call the businessCall extensions send people to a landing page with a phone numberCall-only ads are available exclusively on the Display NetworkCall-only ads only let people call the businessThe correct answer is:Call-only ads only let people call the businessExplanations:Call-only ads only appear on devices that can make phone calls, and the ads are designed to encourage people to call. All clicks on these ads send potential customers to call you from their smartphones.
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You’re using target search page location bidding. You know it’s working because you see your ad:

Google Ads Search Advertising
QUESTIONYou’re using target search page location bidding. You know it’s working because you see your ad:on the first page of Google search results or in the top positionsrepeatedly mixed in with the organic search resultson the second page of Google search results or in the second positionsat the bottom of the every page of search resultsThe correct answer is:on the first page of Google search results or in the top positionsExplanation:“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. The “target search page location” bid strategy doesn’t guarantee placement on the first page, or ad position on the first page…
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The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

Google Ads Search Advertising
QUESTIONThe owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?Managed placementsCustom ad schedulingKeyword PlannerAutomatic biddingThe correct answer is:Custom ad schedulingExplanations:For campaigns with “All features” enabled, you can use the ad schedule to: Specify certain hours or days of the week when you want your ads to show. Set bid adjustments to increase or decrease your bids for specific days and times. By default, your AdWords campaigns are set to “Show ads all days and hours.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or…
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Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

Google Ads Search Advertising
QUESTIONSearch terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?“prescription” and “glasses”“drinking” and “glasses”“wine” and “drinking”“glasses” and “wine”The correct answer is:“wine” and “drinking”Explanation:A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and…
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Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

Google Ads Search Advertising
QUESTIONWhich report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?Ad group data that you customize with the Report EditorAverage position metric from the top movers reportAd average position metric from the paid & organic reportTop of page rate metric from the Auction insights reportThe correct answer is:Top of page rate metric from the Auction insights reportExplanation:The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting choices by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The Auction insights report is available for both Search and…
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You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

Google Ads Search Advertising
QUESTIONYou have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?US$1.70US$1.80US$2US$2.80The correct answer is:US$1.80Explanation:The bid adjustments are set by percentages.Lets say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$1.To show your ad to more customers on mobile devices, you increase your bid by 20% for searches on mobile devices, resulting in a final bid amount of US$1.20.here: 1 + 1*20% + 1.20*50% = US $ 1.80
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You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

Google Ads Search Advertising
QUESTIONYou’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaignContinue to manually set the bids to focus on driving clicks to the site in order to drive conversionsCreate 1 campaign and apply target search page location bidding to drive visibility and reservationsApply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPAThe correct answer is:Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPAExplanations:Target CPA is an AdWords Smart Bidding strategy that sets…
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Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Google Ads Search Advertising
QUESTIONDrew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?The projected maximum cost-per-click (max. CPC)The average amount charged each time someone clicks on his adThe average amount needed to make the ad appear somewhere on the pageThe minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auctionThe correct answer is:The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auctionExplanations:Actual CPC is often less than max. CPC because with the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. Keep in mind…
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Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Google Ads Search Advertising
QUESTIONJonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?Enhanced cost-per-click (ECPC)Target outranking shareTarget return on ad spend (ROAS)Maximize clicksThe correct answer is:Target outranking shareExplanation:“Target outranking share” is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain. This article explains how the portfolio “target outranking share” bid strategy works, what its settings are, and a few things to keep in mind when using this strategy. Read more here: https://support.google.com/adwords/answer/6268616?hl=en
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Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

Google Ads Search Advertising
QUESTIONReturn on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:adjust your client’s budgetoptimize your client’s keywordsoptimize your client’s ad textAll of the listed answers are correctThe correct answer is:All of the listed answers are correctExplanations:Yes, it’s a correct answer in this test. About ROI: Whether you use AdWords to increase sales, generate leads, or drive other valuable customer activity, it’s a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you’re spending on AdWords advertising is going to a good cause: healthy profits for your business. ROI doesn’t help to optimize ad Text. Not directly. Same with Keywords. “Adjust your client’s budget” is more logical answer as it’s directly concerned.
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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

Google Ads Search Advertising
QUESTIONA furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display NetworkCreate a new campaign for every bed she sells in her storeSeparate them in ad groups with themes like sofa beds, king-size beds, and queen-size bedsGroup them in a single ad groupThe correct answer is:Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size bedsExplanation:Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use…
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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Google Ads Search Advertising
QUESTIONNick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?To show ads promoting “Sweet & spicy coconut” to people searching for that flavorTo show ads promoting all the flavors to people searching for “gourmet popcorn”To make sure “Sweet & spicy coconut” continues to be the bestsellerIt’s most efficient to have a single ad groupThe correct answer is:To show ads promoting “Sweet & spicy coconut” to people searching for that flavorExplanation:Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your potential customers would use to find your products or services.
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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

Google Ads Search Advertising
QUESTIONHow would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?They can help her evaluate how engaging her ad is to potential customersThey can give her an idea of how often someone clicked on her adThey can help her calculate how often someone clicked on her ad and then convertedThey can give her an idea of how often her ad is shown to potentialThe correct answer is:They can help her evaluate how engaging her ad is to potential customersExplanation:An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Little confusing question as you need impressions data to calculate CTR for example. However the most…
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You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Google Ads Search Advertising
QUESTIONYou manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?Raise the target cost-per-acquisition (CPA) bidImprove the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pagesUse target outranking share biddingUse accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morningThe correct answer is:Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pagesExplanation:It’s a waste of money if you don’t have properly build landing page and carefully selected keywords. A value that’s used to determine your ad position (where…
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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Google Ads Search Advertising
QUESTIONAn advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?Increase the target CPA bidSet the campaign budget to a 30-day cycleSpecify the bid amount for each individual campaignTry a different automated bid strategyThe correct answer is:Increase the target CPA bidExplanations:This is the average amount you’d like to pay for a conversion. The target CPA you set may influence the number of conversions you get. Setting a target that is too low, for example, may cause you to forgo clicks that could result in conversions, resulting in fewer total conversions. If your campaign has historical conversion data, AdWords will recommend a target CPA. This recommendation is calculated based on your actual CPA performance over the last few…
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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

Google Ads Search Advertising
QUESTIONAn ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?underwater lens cameracamera for use under waterunderwater camera caseunderwater digital cameraThe correct answer is:underwater camera caseExplanation:A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.URL: https://support.google.com/adwords/answer/2407784?hl=en
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You can add a “+” modifier in front of the words in a broad match keywords to:

Google Ads Search Advertising
QUESTIONYou can add a “+” modifier in front of the words in a broad match keywords to:specify that someone’s search must include certain words or their close variationsindicate that this keyword should be dynamically inserted in your ad textspecify that certain words and their close variants be prioritizedoverride a negative keyword with a positive oneThe correct answer is:specify that someone’s search must include certain words or their close variationsExplanation:By adding a modifier, your ads can only show when someone’s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won’t work with phrase match or exact match keywords.Unlike broad match keywords, modified broad match keywords won’t show your ad for synonyms or related searches. For this reason, it adds an additional level of…
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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Google Ads Search Advertising
QUESTIONIf you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?Search Network with Display opt-inSearch NetworkDisplay NetworkUniversal AppThe correct answer is:Search NetworkExplanation:The question says that You are already using some type of campaign for text, display and video campaign. That certainly can be only Display Campaign. Now you are being asked to choose additional campaign type for controlling the spends ads that appear when someone searches on Google.It is surely “Search Network Only” campaign.You may get confuse with “Search Network with Display Select” but think at this aspect once that if you already have a “Display Network” campaign the creating Search Network only is better option than the “Search Network…
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