The two types of conversions for YouTube on mobile are:

Google Ads Mobile Advertising
QUESTIONThe two types of conversions for YouTube on mobile are:Promotion views and engagement viewsPromotion views and view-through conversionsDownload views and engagement conversionsConversions and view-through conversionsThe correct answer is:Conversions and view-through conversionsExplanation:There are two types of conversions for YouTube mobile: conversions, and view-through convertions.
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Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Google Ads Mobile Advertising
QUESTIONYour company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?Establish a server-to-server connection using postback URLs.Generate a link ID and share it with your partner.Consider a partner that is not part of the program, as it is not possible.Export and share the data as a CSV file.The correct answer is:Generate a link ID and share it with your partner.Explanation:To link between AdWords and our App Attribution Partner, you’ll just need to generate a link ID in AdWords. You’ll share that with your third-party provider or enter it directly into their platform.
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Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Google Ads Mobile Advertising
QUESTIONWhich automated bid strategy might help improve the chances that your ad gets to the top of the page?  Target outranking share  Target search page location  Target Cost-per-acquisition (CPA)  Target Return on Ad Spend (ROAS)The correct answer is:Explanation:Target search page location is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. This article explains how the portfolio Target search page location bid strategy works and what its settings are.Source
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When you use an automated bid strategy, it will automatically optimize your bids based on:

Google Ads Mobile Advertising
QUESTIONWhen you use an automated bid strategy, it will automatically optimize your bids based on:  your key performance indicator (KPI)  your Quality Score  your remarketing list  your search terms dataThe correct answer is:Explanation:Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.Source
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Showing your ads on top of the mobile page in search results is beneficial because:

Google Ads Mobile Advertising
QUESTIONShowing your ads on top of the mobile page in search results is beneficial because:Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobileAds below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobileAds above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobileAds above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobileThe correct answer is:Ads above the results might get more prominent notice with smaller mobile screens. There…
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An advertiser with stores throughout the country could use Location Extension Targeting to:

Google Ads Mobile Advertising
QUESTIONAn advertiser with stores throughout the country could use Location Extension Targeting to:Target users in the same way across all of their locationsTarget users who are within 10 miles of one particular city in the countryTarget users who are within 20 miles of one particular city in the countryDecrease bid by 50% for users who are within 10 miles of their storesThe correct answer is:Target users who are within 20 miles of one particular city in the countryExplanation:YES, it is a correct answer despite ALL online tutorials gives you a the first option as a correct answer. “Near’ for Google is a 20-miles radius. Location extension makes all your business addresses available for any campaign or ad group on the Search, Display, or Search with Display Select networks.You can add…
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Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Google Ads Mobile Advertising
QUESTIONCall conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.  TRUE  FALSEThe correct answer is:Explanations:This can be understood with a following example. Let’s suppose a travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.Read more here: https://support.google.com/adwords/answer/2454052
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What is a benefit of using server-to-server app conversion tracking over an SDK?

Google Ads Mobile Advertising
QUESTIONWhat is a benefit of using server-to-server app conversion tracking over an SDK?Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play StoreIf not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the appAdding multiple SDK’s for various advertising or analytics platforms have no impact on app code file-sizeServer-to-server connections are easier to set up than code-less conversion trackingThe correct answer is:If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the appExplanations:Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app. Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion…
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An app advertiser would want to use a third-party tracking company to:

Google Ads Mobile Advertising
QUESTIONAn app advertiser would want to use a third-party tracking company to:  A)  To see which of an app’s new users came from recent advertising clicks or views  B)  To receive reporting on basic usage analytics  C)  To have more control when communicating with each ad networkD)  have a single SDK to add to your app instead of one from each ad networkThe correct answer is:Explanation:Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or viewsOne of the main benefits is that you can have a single SDK…
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Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

Google Ads Mobile Advertising
QUESTIONRoger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next? The product page on your mobile site The Google Play or App store, where he can install your appThe product page on your app Your mobile site’s homepageExplanations:
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What two things can you track with AdWords out of the box without making any code changes to your app?

Google Ads Mobile Advertising
QUESTIONWhat two things can you track with AdWords out of the box without making any code changes to your app?        Android app downloads and Android in-app purchases        All app installs and all in-app purchases        You can actually track any custom event you want to define        App installs and core user demographicsThe correct answer is:        Android app downloads and Android in-app purchasesExplanation:Your in-app purchases for Android apps — AdWords pulls this right from the Google Play store when you link it to AdWordsThe number of downloads your Android app got from your ad, so you know if your install campaign is effective
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Why do mobile advertisers care about driving physical store traffic?

Google Ads Mobile Advertising
QUESTIONWhy do mobile advertisers care about driving physical store traffic?All demographics exhibit more loyalty after visiting a store.Customers buy more online when they know they have the option to visit a physical store.Online retailers who also offer a physical store option have been shown to bring in the most revenue.Vast majority of sales still occur in physical stores.The correct answer is:Vast majority of sales still occur in physical stores.Explanation:Ninety percent of retail sales still occur in physical stores, and people turn to their smartphones to find stores that offer what they need, confirm availability in stock, check operating hours, and much more. That’s why prioritizing mobile visibility is crucial for advertisers who have physical storefronts.
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Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Google Ads Mobile Advertising
QUESTIONWhich kind of targeting can help deliver ads to mobile users when they’re physically near your business location?        Profile targeting        Ad schedule targeting        Location targeting         Keyword targetingThe correct answer is:        Location targetingExplanation:Mobile signals tell when consumers have a need and the context of where this need is located. AdWords location targeting enables us to use these signals and context to deliver mobile ads in those moments.Read more here:Open>> https://academy.exceedlms.comCourse: Adwords Mobile AdvertisingTopic: Design great mobile sites
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To connect Firebase to Google Ads, which of these is required?

Google Ads Mobile Advertising
QUESTIONTo connect Firebase to Google Ads, which of these is required?More than 100 app installs or conversionsA working knowledge of mobile click attribution technologiesAt least 1 app install or conversionIn Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.The correct answer is:In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.Explanation:Once you’ve linked your AdWords and Firebase accounts, you can import conversions and conversion event data (for example, parameters) from Google Analytics for Firebase to see how your ad campaigns drive app installs and in-app actions for your Android and iOS apps. To link a Firebase project to…
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Google Ads Smart Bidding uses machine learning and your account data to help you do what?

Google Ads Mobile Advertising
QUESTIONGoogle Ads Smart Bidding uses machine learning and your account data to help you do what?Make informed bidding decisions and value mobile accurately.Prevent your total spend from surpassing the hard limit you set.Limit your bids to the times of day when competition for ad space is lowest.Let you adjust your bids manually, so you’re visible when customers are looking for you.The correct answer is:Make informed bidding decisions and value mobile accurately.Explanation:Smart Bidding is a set of conversion-based bid strategies — Target cost per acquisition (tCPA), Target return on ad spend (tROAS) and Enhanced cost per click (eCPC) — that uses advanced machine learning to help you tailor the right bid to each and every auction.It factors in a wide range of auction-time signals including browser, device, location, time, remarketing list,…
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_______ are a type of ad format that show extra information about your business.

Google Ads Mobile Advertising
QUESTION_______ are a type of ad format that show extra information about your business.App installsDeep link extensionsAd extensionsAdMob extensionsThe correct answer is:Ad extensionsExplanation:A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links.Read more here: https://support.google.com/adwords/answer/2393094?hl=enSource
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How does Google Ads data-driven attribution give credit for conversions?

Google Ads Mobile Advertising
QUESTIONHow does Google Ads data-driven attribution give credit for conversions?It uses the linear model to credit conversions equally across all clicks on the path.It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.It gives more credit to clicks that happened closer to the conversion.The correct answer is:It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.Explanation:Unlike standard position- or rules-based attribution models, Data-Driven Attribution uses actual data from your Analytics account to generate a custom model…
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A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Google Ads Mobile Advertising
QUESTIONA newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?Progressive Web AppsMobile Site AppsEnhanced Mobile SitesProgressive SitesThe correct answer is:Progressive Web AppsExplanation:The line between apps and sites is blurring. Progressive Web Apps are an example of this, they’re a good mix of both — they have the reach of a mobile website with the engaging experience of a native app.
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Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

Google Ads Mobile Advertising
QUESTIONGenerally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.True FalseExplanations:
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