A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

Google Ads Fundamentals
QUESTION A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment Add call extensions to the client’s ads and monitor performance with the top vs. other segment Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment The correct answer is: Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment Explanations: Call extensions let you add phone…
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What is the Google Network?

Google Ads Fundamentals
QUESTIONWhat is the Google Network?A network of partner websites that will show your ad.A network of partner websites that will show your ad.The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.A network of hardware devices, including chromebooks and android phones where your ad can appear.The term that embodies all of the places where your ad can appear.orThe term that embodies all of the places where your AdWords ad can appear.A network of partner websites that will show your AdWords ad.A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.The correct answer is:The term that embodies all of the places where your AdWords ad…
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What does “converted clicks” measure?

Google Ads Fundamentals
QUESTIONWhat does “converted clicks” measure?The total number of clicks within your chosen conversion windowThe total number of conversions divided by the total number of clicksThe total number of clicks that led to a conversionThe percentage of clicks that led to a conversionThe correct answer is:The total number of clicks that led to a conversionExplanations:“Converted clicks” is actually a click metric. It counts the number of clicks that lead to one or more conversions. For example, if a customer clicks your ad once and then completes two different conversions, “Converted clicks” only counts the one click. You might use this metric if you’re tracking multiple types of leads and are interested in seeing clicks that result in one or more leads (regardless of the conversion action).The “Converted clicks” column shows you…
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A standard AdWords text ad is made up of:

Google Ads Fundamentals
QUESTIONA standard AdWords text ad is made up of:a display URL and description texta headline, image, and description texta headline and description texta headline, a display URL, and description textThe correct answer is:a headline, a display URL, and description textExplanation:Text ads on the Search Network show above and below Google search results. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL and description text.A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text.Read more here: https://support.google.com/adwords/answer/1704389?hl=en
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Keyword Planner can help you build a new Search Network campaign by:

Google Ads Fundamentals
QUESTIONKeyword Planner can help you build a new Search Network campaign by:organizing potential placements into ad groupssuggesting landing pages for your adsmultiplying keyword lists togethercreating new ads based on your keywordsThe correct answer is:multiplying keyword lists togetherExplanation:Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new…
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Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Google Ads Fundamentals
QUESTIONCliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?Create multiple campaigns, each with a set of related keywordsCreate campaigns based on the structure of his client’s websiteCreate one campaign with a broad selection of keywordsCreate one campaign for all the products his client offersThe correct answer is:Create campaigns based on the structure of his client’s websiteExplanation:Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let’s say you sell desserts, beverages, and snacks on your website.SourceWith AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or…
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You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

Google Ads Fundamentals
QUESTIONYou sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?  A)  It lets people who see your ad get directions to your store on Google MapsB)  It allows you to show your ad on app categories that you choose  C)  It encourages people using mobile devices to install your app  D)  It directs people to your online store to purchase your productsThe correct answer is:Explanation:Source
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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Google Ads Fundamentals
QUESTIONA client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?Specific terms about the benefits of runningSpecific terms about the shoe brand and model your client is sellingGeneric terms about running and running shoesGeneric terms about different types of women’s shoesThe correct answer is:Specific terms about the shoe brand and model your client is sellingExplanation:Select more specific keywords that directly relate your ad’s theme if you want to target customers who may be interested in a particular product.
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Higher Quality Scores typically result in:

Google Ads Fundamentals
QUESTIONHigher Quality Scores typically result in:higher costs and lower ad positionslower costs and better ad positionsless overall impressionsfaster delivery of daily budgetThe correct answer is:lower costs and better ad positionsExplanation:Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.Your actual cost-per-click (CPC): Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.Ad position: Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.Read more here: https://support.google.com/adwords/answer/2454010?hl=en
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Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Google Ads Fundamentals
QUESTIONDonna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?“Display Network”“Search Network”“Search Network with Display Opt-in”“Video”The correct answer is:Explanations:Donna wants her ads on both Search and Display Networks. “searching for unusual t-shirts” – Search network. “People interested in music” – Display network. With this campaign type your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to…
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Which ad extension would you use for an advertiser who has a chain of restaurants?

Google Ads Fundamentals
QUESTIONWhich ad extension would you use for an advertiser who has a chain of restaurants?Seller ratingsLocation extensionsSitelink extensionsPrevious visits extensionsThe correct answer is:Location extensionsExplanation:Benefits of Location extensionLocation extensions encourage people to visit you in person.You can add multiple addresses by linking your account to Google My Business.On average, ads with location extensions see a 10% boost in clickthrough rate.You can target your ads around your business addresses.Why not all of them? Even it’s not indicated in question, let’s assume that a question is “what is the best” type of extensions for a local restaurants. Otherwise a question is too confusing. Keep in mind that Google recommends to “Use every extension relevant to your business”.Extensions expand your ad with additional information—giving people more reasons to choose your business. With location extenstions…
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You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Google Ads Fundamentals
QUESTIONYou want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?How much you’ve spent on the campaign compared to the value of leads generatedYou can’t calculate return on investment for campaigns that are focused on online leadsThe percentage of budget spent compared to how many forms were completedThe number of clicks your ad received divided by the number of times it showedThe correct answer is:How much you’ve spent on the campaign compared to the value of leads generatedExplanation:How much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of…
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When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

Google Ads Fundamentals
QUESTIONWhen setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?Maximize ClicksCost-per-thousand impressions (CPM)Manual cost-per-click (CPC)Cost-per-acquisition (CPA)orCost-per-thousand impressions (CPM)Cost-per-acquisition (CPA)Automatic cost-per-click (CPC)Manual cost-per-click (CPC)Explication:Automatic bidding let’s Google set bids to try to get the most clicks within your budget. Note: this could be not cost-effective approach. You should always optimize your campaigns. Manual CPC is a way to go if you are skilled advertiser. Means, given question is redoubtableMaximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.Read more here: https://support.google.com/partners/answer/6268626?hl=enAutomated…
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In order to appeal to customers on mobile devices, it’s important to:

Google Ads Fundamentals
QUESTIONIn order to appeal to customers on mobile devices, it’s important to:Send users to a video-based landing pageSend users to a mobile-friendly landing pageAvoid using ad extensionsinclude your phone number as your display URLThe correct answer is:Send users to a mobile-friendly landing pageExplanation:When creating a mobile website use strategies that make the most of the size of mobile screens and how people use their phones. These strategies can help make sure your mobile site offers a great experience for customers and helps them accomplish their goals on your site. In turn, this means better business for youSourcePeople seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location extensions and call extensions. Also, consider…
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If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

Google Ads Fundamentals
QUESTIONIf you want to direct people to specific pages on your website from your ad, you can create an ad that uses:sitelink extensionsprevious visit extensionscallout extensionslocation extensionsThe correct answer is:sitelink extensionsExplanations:To add more links to your ads, create sitelink extensions. Sitelink extensions can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want. Sitelinks can encourage meaningful clicks, and can generate new business for you.Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.Read more here: https://support.google.com/adwords/answer/2375416?hl=en
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Which of these metrics is especially important to clients who are running a branding campaign?

Google Ads Fundamentals
QUESTIONWhich of these metrics is especially important to clients who are running a branding campaign?Clickthrough rate (CTR)Average cost-per-click (avg. CPC)ImpressionsPhone call conversionsThe correct answer is:ImpressionsExplanation:Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.Read more here: https://support.google.com/adwords/answer/1722064?hl=en
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When building a keyword list for a Display Network campaign, you should do which of the following:

Google Ads Fundamentals
QUESTIONWhen building a keyword list for a Display Network campaign, you should do which of the following:Use Display Campaign Optimizer to identify new keywordsOnly include exact match keywordsOnly use Keyword Planner to identify new keywordsInclude keywords that are related to the websites your customers visitThe correct answer is:Include keywords that are related to the websites your customers visitExplanation:Display Network keywords help you connect your campaigns to people most likely to be interested in your business. For example, if your most likely customers like to hike, you might add keywords around hiking or enjoying the outdoors. Then, AdWords finds relevant websites that include your keywords as well as relevant audiences who are interested in those keywords. It’s a good idea to pick keywords that are relevant to an entire ad group,…
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If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Google Ads Fundamentals
QUESTIONIf you bid $2 for a click and the next highest bid is $1.25, how much will you pay?$1$1.24$1.26$2The correct answer is:$1.26Explanation:Setting your bids it’s important to understand that your bid and actual cost-per-click your pay are two different things. Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. I’ts usual lower and sometimes significantly lower than your bid.In Google Ads, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.In this case, the minimum required bid would be $1.25 + 0.01 = $1.26
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You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

Google Ads Fundamentals
QUESTIONYou can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:All of the listed answerscreating high-quality ads an landing pagescreating ads that link to a generic landing pagecreating ads that include terms or phrases people are searching for xThe correct answer is:creating high-quality ads an landing pagesExplanations:The most important thing to remember is that even if your competition bids higher than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads.Since the auction process is repeated for every search on Google, each auction can have potentially different results depending on the competition at that moment. Therefore it’s normal for you to see some fluctuation in your ad’s position on the page and in whether…
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Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Google Ads Fundamentals
QUESTIONYour new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?Create new ad groups with several keyword match typesCreate new ad groups with related keywords grouped togetherRemove half of the keywords from the ad groupCreate one ad group for every five keywordsThe correct answer is:Create new ad groups with related keywords grouped togetherExplanation:Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.Read more here: https://support.google.com/google-ads/answer/6298
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