James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

Google Ads Display Advertising
QUESTIONJames has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)How many people sign up for lessons after seeing the adHow many liked the adHow many people saw the adWhich age group and gender is more likely to sign up for a course after seeing the adThe correct answer is:Which age group and gender is more likely to sign up for a course after seeing the adExplanation:How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up are treated as a number of conversions. Read more here: https://support.google.com/adwords/answer/6270625
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What targeting options are available on the Display Network? (Choose 2)

Google Ads Display Advertising
QUESTIONWhat targeting options are available on the Display Network? (Choose 2)Affinity audiencesConnections targetingDemographic targetingRemarketing lists for search ads (RLSA)The correct answer is:Demographic targetingExplanation:Actually, with powerful targeting on the Display Network, you can find your specific audience, whatever your goal is. Affinity Audience: Reach audiences based on their specific interests as they browse pages, apps, channels, and content across the Display Network. Choose from 80 segments based on online behavior, including “Movie lovers”, “Foodies”, “Sports fans”, and more. Demographic Targeting: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. Read more here:Open>> https://academy.exceedlms.comCourse: AdWords Display CertificationTopic: Target with the Display Network
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Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

Google Ads Display Advertising
QUESTIONYour client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversionsoptimizes affinity targeting to place ads on all relevant web pagesoptimizes keywords and applies affinity targeting conversion models to target adsuses dynamic placement to target web pages and applies predictive conversion models to target adsThe correct answer is:uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversionsExplanations:You manage your “Search Network with Display Select” campaigns the same way that…
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Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

Google Ads Display Advertising
QUESTIONWhich targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?In-market audiencesSimilar audiencesTopic targetingDynamic remarketingThe correct answer is:Dynamic remarketingExplanation:Dynamic remarketing helps you build leads and drive sales by showing the most relevant products and services to previous visitors to your website. Dynamic remarketing delivers relevant ads to specific segments of your audience. While a user is shopping, she’ll see the exact product she was researching on your site. At the same time, she can automatically be recommended other products in your ads that she is likely to consider. Read more here:Open>> https://academy.exceedlms.comCourse: AdWords Display CertificationTopic: Tailor ads with dynamic remarketing
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An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

Google Ads Display Advertising
QUESTIONAn advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:the ad can appear multiple times on a page to reinforce the advertiser’s messageshe can infinitely loop animated image adsshe can fill in the gaps of niche and mass–marketed sites using Google Ads targeting optionsthe ad will show on all ad networks and will reinforce the advertiser’s messageThe correct answer is:she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting optionsExplanation:The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite…
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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Google Ads Display Advertising
QUESTIONYour client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?Demographic targetingIn-market audiencesDynamic remarketingA broad affinity audienceThe correct answer is:In-market audiencesExplanations:Select in-market audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. Inmarket audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase. In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying…
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Managed placements allow advertisers to:

Google Ads Display Advertising
QUESTIONManaged placements allow advertisers to:give Google the ability to select placements for them and set industry-appropriate bidsbid differently for specific placements on the Display Networkexclude a specific ad unit on a network page where there are multiple ad unitstarget relevant placements across the entire Display Network based on their keyword listsThe correct answer is:bid differently for specific placements on the Display NetworkExplanations:Managed placements are an optional feature that can help you have more control over which webpages, videos, and apps in the Display Network can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.You can use managed placements to assign a unique bid to a specific webpage. If your ad performs well when it shows on…
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John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

Google Ads Display Advertising
QUESTIONJohn launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?Similar audiencesIn-market audiencesGmail adsDemographic targetingThe correct answer is:Demographic targetingExplanation:With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.Read more here: https://support.google.com/adwords/answer/2580383
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When should you use automated bidding?

Google Ads Display Advertising
QUESTIONWhen should you use automated bidding?If you have had 10-50 conversions over 15 days in a single campaignIf you have had 50-100 conversions over 15 days in a single campaignIf you have had 5-10 conversions over 30 days in a single campaignIf you have had 50-100 conversions over 30 days in a single campaignThe correct answer is:If you have had 50-100 conversions over 30 days in a single campaignExplanation:You’re likely to get better results if your campaign is already getting at least 15 conversions and 15 clicks per month before you enable automated bidding. This isn’t a requirement, but this kind of data helps the algorithm work its magic.Read more here:Open>> https://academy.exceedlms.comCourse: AdWords Display CertificationTopic: Select your bid strategy
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When planning a campaign, the first thing an advertiser thinks about should be:

Google Ads Display Advertising
QUESTIONWhen planning a campaign, the first thing an advertiser thinks about should be:the tools available to build a display adthe advertiser’s daily budgetthe tools available to optimize the campaignthe advertiser’s goalsThe correct answer is:the advertiser’s goalsExplanation:AdWords is a powerful online advertising tool, and there are lots of ways you can use it to reach your goals. Depending on how you set up and run your campaign, you can set yourself up for success and use online advertising in a way that gets you maximum results. So as you approach creating advertising campaigns and start using AdWords, it’s important to plan out your online advertising goals and business strategy. Identify your goals: Is your goal to drive direct response traffic and generate clicks? Or is your goal to promote your brand…
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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Google Ads Display Advertising
QUESTIONIf one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?Set the targeting for the ad group to “Broad Reach”Set the targeting for the campaign to “Target all” and resubmit the adSet the targeting for the ad group to “Target all”Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”The correct answer is:Set the targeting for the ad group to “Target all”Explanations:“Target and bid” restricts your ads to showing for the targeting method you’ve selected, like keywords. When you add multiple targeting methods to the same ad group and set these to “Target and bid,” you’re telling AdWords to restrict or narrow the reach of your ads. When you add additional…
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Targeting by topic is a good strategy if your client wants to:

Google Ads Display Advertising
QUESTIONTargeting by topic is a good strategy if your client wants to:actively manage his budget because he has strict cost-peracquisition goalsdrive sales on his websitecontrol where his ads appear on the Display Networkreach a specific audienceThe correct answer is:control where his ads appear on the Display NetworkExplanations:Topic targeting lets you place your AdWords ads on website pages about those topics, whether it’s agriculture, music, or something else entirely.Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your…
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An advertiser would benefit from using affinity audience targeting if they want to reach people:

Google Ads Display Advertising
QUESTIONAn advertiser would benefit from using affinity audience targeting if they want to reach people:regardless of their particular interestswith a very specific interest, for example, avid marathon runnerswho’ve already visited their websitewith a particular broad interest, for example, sports fansThe correct answer is:with a particular broad interest, for example, sports fansExplanations:Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion — and we’ll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers…
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A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

Google Ads Display Advertising
QUESTIONA running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?Affinity audiencesCustom affinity audiencesManaged PlacementsDemographic targetingThe correct answer is:Custom affinity audiencesExplanation:With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.https://support.google.com/partners/answer/2454017
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Which ad format is recommended for driving action?

Google Ads Display Advertising
QUESTIONWhich ad format is recommended for driving action?TrueView adsLightbox adsImage adsResponsive adsThe correct answer is:Responsive adsExplanation:Lightbox ads let users engage with a tap that expands to show rich media content such as videos, games, images, maps, or shopping experiences. Build your lightbox once and it runs on every screen and every placement. Lightbox ads are compatible with all targeting methods offered on the Display Network. Read more here:Open>> https://academy.exceedlms.comCourse: AdWords Display CertificationTopic: Choose the most beneficial ad formats
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You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

Google Ads Display Advertising
QUESTIONYou’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?TrueView adsStandard image adsResponsive adsLightbox adsThe correct answer is:Explanation:Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. With text and images you enter, AdWords automatically generates your ad as ad spaces become available.Read more here: https://support.google.com/adwords/answer/7005917
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Ads are likely to be most contextually relevant to the sites on which they appear when using:

Google Ads Display Advertising
QUESTIONAds are likely to be most contextually relevant to the sites on which they appear when using:RemarketingIn-market audiencesAffinity audiencesTopic targetingThe correct answer is:Topic targetingExplanation:Contextual targeting: This type of targeting is used to match your ads to sites or pages (also known as automatic placements) based on the keywords or topics you’ve chosen.You can read more here: https://support.google.com/adwords/answer/1704368?hl=en
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Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

Google Ads Display Advertising
QUESTIONYour client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?Viewable cost-per-thousand impressions (vCPM)Target return on ad spend (ROAS)Cost-per-day (CPD)Cost-per-view (CPV)The correct answer is:Target return on ad spend (ROAS)Explanations:Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction. “Target ROAS” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set.You can…
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Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Google Ads Display Advertising
QUESTIONYour client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?Add a location extension to her adProminently feature her street address in bold textAdvertiser on the Search Network as well as the Display NetworkAdd a map showing her location to her adsThe correct answer is:Add a location extension to her adExplanations:Location extensions can help people find your locations by showing your ads with a map, your address, or the distance to your business. People can click or tap your extension to get to your location page, which includes the most relevant business information in one place. Location extensions may also include a phone number or call button.What location extensions do:Location extensions show your…
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Which is a benefit of using a Lightbox ad?

Google Ads Display Advertising
QUESTIONWhich is a benefit of using a Lightbox ad?You can run it on both the Search and Display NetworkThere’s no cost for engagement with the adYou can be charged only for click-throughsYou can use any Display Network targeting methodThe correct answer is:You can use any Display Network targeting methodExplanations:Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the ads respond. They may expand to fill the screen, display videos, or allow people to tap through a set of images. You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people interact with your ad — for instance, by hovering over your ad for…
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