Which two insertion order and line item settings are required? (select two)

Display & Video 360
QUESTIONWhich two insertion order and line item settings are required? (select two)PacingBudgetAutomated bid strategyAuto Budget AllocationThe correct answer is:Explanation:Budgets can be specified in both your insertion orders’ IO Settings and your line items’ Settings, and can be set in terms of an amount of “revenue” to spend or a number of impressions to purchase. Please note, both your insertion order and the line items contained within must use the same type of budget.Pacing is the rate at which a budget is spent. Display & Video 360 has several pacing options which you can use to control how quickly your line items and insertion orders spend their budgets over different periods of time, such as a day, a budget segment, or a flight.Read more here: https://support.google.com/displayvideo/answer/3114676
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What percentage of the daily budget is applied when using “Ahead” pacing?

Display & Video 360
QUESTIONWhat percentage of the daily budget is applied when using “Ahead” pacing?120% of the daily budget, based on the flight dates150% of the budget, based on budget segments and KPIs200% of the daily budget, based on inventoryIt’s not a specific percentage, it’s soley based on performanceThe correct answer is:120% of the daily budget, based on the flight datesExplanation:Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.Read more here: https://support.google.com/displayvideo/answer/3114676
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Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

Display & Video 360
QUESTIONWhich two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct ResponsesEven pacing line item overspends in the first six hours, and then pauses insertion order spendASAP pacing line item spends the entire budget within the first couple of hoursAhead pacing line item spends 120% of its expected daily spendEven pacing line item spends 200% up front then evens out by the end of the monthThe correct answer is:Ahead pacing line item spends 120% of its expected daily spendExplanation:Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the…
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To duplicate a line item, what steps must be taken?

Display & Video 360
QUESTIONTo duplicate a line item, what steps must be taken?Select the line item, click “Action,” and then “Download”Select the line item, click “Action,” and then “Duplicate”Select the line item, click “Action,” and then “Bulk Edit”Use the default targeting to duplicate line itemsThe correct answer is:Explanation:To duplicate a line item, select the checkboxes next to the line items you want to copy, then select Actions > Duplicate. Read more here: https://support.google.com/displayvideo/answer/2891312
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Which exchanges have their own creative audit process?

Display & Video 360
QUESTIONWhich exchanges have their own creative audit process?AppNexus, Google Ads Manager, BrightRollEvery exchange has its own creative audit processAdRoll, Pubmatic, RubiconGoogle Ads Manager onlyThe correct answer is:Explanation:Creatives added to Display & Video 360 go through an approval process to make sure they’re safe and appropriate for users. Each creative is reviewed to make sure the creative works properly and is compliant with the technical and content policies of Display & Video 360 and inventory sources.The following inventory sources have a creative review process in all regions:AppNexusGoogle Ad ManagerBrightRoll ExchangeSome regional exchanges have their own approval process as well.Read more here: https://support.google.com/displayvideo/answer/6063030
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What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

Display & Video 360
QUESTIONWhat step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?Upload the categories into Campaign Manager’s Verification systemImplement tracking tags with 1×1 pixels that call the third-party’s verification systemContact support with a list of the categories that need to be excluded using a specific third-party verification serviceSelect the integrated third-party from “Other Verification Services” in Brand Safety targetingThe correct answer is:Explanation:You can use third-party verification technology to enforce brand safety thresholds for impressions you purchase. You can find third-party pre-bid verification settings in Targeting and then Brand Safety.Digital content labels and sensitive categories can be excluded for an advertiser.  Use these exclusions to help set a base level of brand suitable targeting that will apply to all current and future campaigns, insertion orders, and line…
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What is the result of using a VPAID tag instead of a VAST tag when running video ads?

Display & Video 360
QUESTIONWhat is the result of using a VPAID tag instead of a VAST tag when running video ads?More available inventory across all devicesLess functionality for engagement and interaction with adLess available inventory across all devicesThe ability to run on TrueView inventoryThe correct answer is:Less available inventory across all devicesExplanation:Display & Video 360 supports HTML5 VPAID using the VPAID 2.0 specification. Display & Video 360 does not support direct upload of VPAID creatives. VPAID creatives must be uploaded in Studio and synced through Campaign Manager. IF VPAID is used, you will get less available inventory across all devices.Read more here: https://support.google.com/displayvideo/answer/3129957
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How can a group of URLs be excluded across advertisers?

Display & Video 360
QUESTIONHow can a group of URLs be excluded across advertisers?Contact support to exclude the list of URLsUpload an Inventory Availability report into the line item’s verification settingsCreate a channel of URLs and exclude it in advertiser or partner-level targetingCross-match a group of URLs with their sensitive categories and block them in Brand Safety targetingThe correct answer is:Explanation:Once you’ve created a channel, you can blacklist it from serving across your partner or advertiser. Blacklist channels are blocked automatically in all of your partner’s advertisers, campaigns, insertion orders, and line items (or if set for an advertiser, all entities under that advertiser). Start by following the steps above to create a new channel. Navigate to your advertiser’s or partner’s Settings and then Targeting in the left menu. Find Channels & URLs and…
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How are creatives assigned to a line item?

Display & Video 360
QUESTIONHow are creatives assigned to a line item?While setting up a new creative for the advertiser, assign the line item and click SaveSelect the creative to assign in the line item’s creative sectionIn the line item’s settings, search and select the correct 1×1 pixelBulk upload a creative spreadsheet in the advertiser’s creative sectionThe correct answer is:Explanation:In Display & Video 360, you first add creatives to an advertiser, then select specific creatives for each line item. Click Assign creatives in the Creatives section of the new line item page. Click the checkboxes beside the creatives you want to use for the line item. Click Done.When you’re done setting up the rest of your line item, click Save. Read more here: https://support.google.com/displayvideo/answer/2696848
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What is the difference between Programmatic Guaranteed deals and preferred deals?

Display & Video 360
QUESTIONWhat is the difference between Programmatic Guaranteed deals and preferred deals?Programmatic Guaranteed deals are imcompatible with conversion pixelsProgrammatic Guaranteed deals have required minimum spendPreferrred deals do not allow targeting edits in Display & Video 360Preferred deals have required minimum spendThe correct answer is:Explanation:Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific inventory on their sites or apps (such as unique formats, verticals, audiences and subsites), and make it available to a global community of marketers to buy programmatically. Programmatic Guaranteed deals have required minimum spend.
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What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

Display & Video 360
QUESTIONWhat step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?Select the deal from the the insertion order’s Inventory Source targetingFind the deal in Marketplace and assign the creativeAdd the Deal ID in the advertiser’s Basic DetailsIn My Inventory, find the deal and select configureThe correct answer is:Explanation:Sign in to your Display & Video 360 account. Select Inventory > My Inventory from the menu on the left. Click New > New guaranteed inventory. The “New Guaranteed inventory” page appears. In the “Deal details” section, enter a name for the insertion order that you are creating along with the publisher’s name.Read more here: https://support.google.com/displayvideo/answer/7067656
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What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

Display & Video 360
QUESTIONWhat is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?The system automatically moves budget to higher performing line itemsThe system will apply new budgets based on the insertion order’s goalThe system automatically provides budget suggestions to the Quality metricsBudget segments will automatically actualize and allocate to future segmentsExplanations:
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At what levels can pacing be set?

Display & Video 360
QUESTIONAt what levels can pacing be set?Insertion order and line itemCampaign and line itemCampaign and insertion orderLine item and ad groupThe correct answer is:Explanation:Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is spent.Read more here: https://support.google.com/displayvideo/answer/3114676
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How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

Display & Video 360
QUESTIONHow can a line item’s potential reach be increased from 1K to 1M targeted impressions?Add targeting such as channel and environmentAdd budget segments to the insertion orderIncrease the bid and budgetRemove targeting such as keywords and exclusionary site listsThe correct answer is:Explanation:Line item reach forecasting in Display & Video 360 enables you to efficiently create line items that meet your campaign’s goals. Reach forecasting data is updated automatically as you change the settings of a line item, so you can:Verify that the line item will meet your campaign goals.Explore how each targeting option impacts the reach of your line item.See how adjusting your bid or budget changes performance.It is recommended to remove targeting such as keywords and exclusionary site lists, to increase potential reach from 1K to 1M targeted impressions.Read…
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What are two ways to troubleshoot a non-spending line item? (select two)

Display & Video 360
QUESTIONWhat are two ways to troubleshoot a non-spending line item? (select two) Select All Correct ResponsesAdjust the partner revenue modelCheck the line item’s Impression lost chartCheck the creative approval statusConfirm that media fees are invoicedThe correct answer is:Check the creative approval statusExplanation:See specific reasons and quantifications for why impression availability was lost.The creative could not be served due to local policies – This may be related to the creative being for restricted products or services, being unapproved to serve in Russia or China, and/or the creative including calls to an unidentified ad technology provider.Read more here: https://support.google.com/displayvideo/answer/6292894
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When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Display & Video 360
QUESTIONWhen targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?DemographicsKeywordGeographyTime and DayThe correct answer is:Explanation:Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with inventory consisting of new or frequently changed content (for example, news and social media sites).Read more here: https://support.google.com/displayvideo/answer/2697825
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