QUESTIONWhich conditions must be true in order to designate an advertiser as a “child”?The advertiser doesn’t have any “child” advertisers associated with itThe advertiser is part of a subaccountThere aren’t any Floodlight activities associated with the “child” advertiserThere aren’t any campaigns associated with the “parent” advertiserExplanations:
QUESTIONWhat object in Campaign Manager is equivalent to a creative in Display & Video 360?AdCampaignPlacementCreativeThe correct answer is:PlacementExplanation:If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement.In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.Read more here: https://support.google.com/displayvideo/answer/3217641x
QUESTIONAudience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct ResponsesDisplay & Video 360StudioGoogle AdsSearch Ads 360The correct answer is:Search Ads 360Explanation:If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who have clicked a display ad and landed on your site. Search Ads 360 reports can show how the Campaign Manager audience lists are responding to your search ads.Read more here: https://support.google.com/searchads/answer/7056639All audience lists in Campaign Manager will be in Display & Video 360: All segments related to your advertiser’s Floodlight configuration IDs and syncable site IDs will be synced with Display & Video 360. You can’t pick or exclude individual segments.Read more here: https://support.google.com/displayvideo/answer/3155819
QUESTIONWhich two methods measure impressions served in a mobile app? (select two)Select All Correct ResponsesClick tracker adMobile tracking adServing mobile creative directly through Campaign Manager1×1 impression trackerThe correct answer is:1×1 impression trackerExplanation:Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of whether the ads appear on regular sites, mobile sites, or mobile apps.Read more here: https://support.google.com/dcm/partner/answer/44503991×1 impression pixels served through standard placement tags are compatible with downloaded impressions.Read more here: https://support.google.com/dcm/answer/7246176
QUESTIONCounters and Total Interactions metrics are available for which type of creatives?Twitter creativesMobile in-app interstialsCreatives built in StudioHTML5 creatives coded in GWDThe correct answer is:Creatives built in StudioExplanation:Counters and Total Interactions metrics are available for the creative that are built in Studio.
QUESTIONThe Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct ResponsesCost per activity (CPA)Click rateViewable CPMConversions per impressionThe correct answer is:Conversions per impressionExplanation:He Insights tab enables media planners to better understand the performance of campaigns at a glance and uncover important information that can be used to improve future campaigns. Insights provides visualizations of data in the form of graphs, tables, and pie charts to enable you to quickly analyze interactions according to a variety of goals. By default, the Insights tab displays the campaign with the highest volume over the last 30 days, with the goal set to click rate. If you select different filters, dates, or goals, the page will automatically refresh to show you data based on your selections. The…
QUESTIONWhat are two Video Verification metrics? (select two)Audio muted at finishVideo Prominence ScoreAudio muted at startEligible impressions for audioThe correct answer is:Audio muted at startExplanation:Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other related metrics.Read more here: https://support.google.com/dcm/answer/6096860
QUESTIONWhen assets are added to an existing creative, where will these updates be reflected?In the creative preview, but not in currently assigned adsWithin the ads where the creatives are assignedIn future ad creative assignments, but not within existing adsUpdates appear as a new creativeThe correct answer is:Within the ads where the creatives are assignedExplanation:Your asset is updated in Studio and in your live creatives. Assets that you don’t want to push live are only updated in Studio; you can update the creative when you’re ready by publishing the assets again.Read more here:https://support.google.com/richmedia/answer/6103764
QUESTIONWhat action can be taken to select which columns appear in the trafficking interface?Create a custom viewCreate a new user roleCreate a filterCreate a new user profileThe correct answer is:Create a custom viewExplanation:Click the “Views” menu in your campaign. This allows you to select what types of rows and columns show up in your campaign. Rows are for items, like ads and creatives. Columns are for item information, like start dates and landing pages.Custom views are custom selections of rows and columns that you can name and save yourself. To create a new view, click Customize view, check or uncheck boxes, and save.Read more here: https://support.google.com/dcm/answer/3419088
QUESTIONAt what level can landing pages be set, so they are the same across multiple ads?PlacementCreativeAccountAdThe correct answer is:CreativeExplanation:You can choose whether to use landing pages set in your ad or your creative based on your needs:Creative-level landing pages allow you to use the same landing page across multiple ads.Ad-level landing pages allow you to set a different landing page for each assigned ad.Read more here:https://support.google.com/dcm/answer/6170673
QUESTIONWhat level is used to calculate conversions if the lookback window differs between objects?Campaign levelPlacement levelAccount levelSite levelThe correct answer is:Placement levelExplanation:Placement level is used calculate conversions if the lookback window differs between objects.
QUESTIONWhat Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?Custom 1×1 pixel that fires when the product or service page loadsSales Floodlight tags that capture revenueCustom Floodlight variable that captures the product or service IDDynamic Floodlight tag that sources product or service IDsExplanations:
QUESTIONWhich two tabs in Reporting provide access to viewability data? (select two)Select All Correct ResponsesSummaryReport BuilderAttributionVerificationThe correct answer is:VerificationExplanation:Report Builder enables you to run highly customized reports that you download as spreadsheets.Verification checks your tags to make sure they are well-formed and provides quick statistics on geo-targeting and default ad rates. Verification also indicates the domains and URLs where your ads serve, and classifies your page content into categories.Read more here: https://support.google.com/dcm/answer/2823553