You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

Bing Ads Accredited Professional
QUESTIONYou want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?Campaign reportShare of Voice ReportPeriod Comparison reportKeyword reportChange History reportThe correct answer is:Period Comparison reportExplanation:In order to calculate the absolute change and percentage change in performance metrics you should select informational report (analytical report).  The informational report contain information, data, facts and results about a specific subject in detail without any explanation or suggestions. In such a report also the data about the performance metric can be presented.Absolute change and percentage change in performance metrics are calculated automatically to reduce user error. Usually, ad reporting displays performance for the previous period, the same period last year, or a custom date range is compared with period reporting to analyse performance.Every performance metric column can be expanded by…
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Which UET setting allows you to count each conversion/each user who converted?

Bing Ads Accredited Professional
QUESTIONWhich UET setting allows you to count each conversion/each user who converted?Support for Unique conversions Account level conversion goals Conversions goals UET Tag HelperThe correct answer is:Support for Unique conversionsExplanation:The UET setting that allows counting of each conversion or each user who converted is called as – Conversion Goals.UET means Universal Event Tracking. It is a tag that helps customers to track their campaign performance by counting the associated conversion goals or by counting the unique conversions.A Conversion Goal helps in tracking the actions that people take on a website after they click on an ad. When the action matches with the conversion goal, it is counted as a Conversion.
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You want to run your report on a regular basis. Which option gives you this capability?

Bing Ads Accredited Professional
QUESTIONYou want to run your report on a regular basis. Which option gives you this capability?  Impression column  Campaign Analytics report type  Limit your report results to specific accounts  Schedule this report to run automaticallyThe correct answer is:  Schedule this report to run automaticallyExplanation:This one I will use common sense… schedule this report to run automatically?.Source
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As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.

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QUESTIONAs a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.What amount should you enter in the campaign budget field when using the Daily Standard option?  50  100  500  1000The correct answer is:  500Explanation: We will update later. sincerely thank
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How do incremental bids affect the display of your ad?

Bing Ads Accredited Professional
QUESTIONHow do incremental bids affect the display of your ad?They trigger the display of your ad when terms in your keyword appear in any order in the search query.They cause a word or phrase to be inserted at display time into the ad.They affect the number of times your ad is displayed in a given month.They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.The correct answer is:They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.Explanation: We will update later. sincerely thank
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The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

Bing Ads Accredited Professional
QUESTIONThe most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:You can tailor the URL for each Sitelink ExtensionYou can enter up to 10 Sitelink Extensions per campaignYou can display up to six links to deeper pages on a website.All of the aboveThe correct answer is:You can tailor the URL for each Sitelink ExtensionExplanation: We will update later. sincerely thank
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Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Bing Ads Accredited Professional
QUESTIONCoho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?  Broad match Exact match  Phrase match  Negative keywordThe correct answer is: Exact matchExplanation:Source
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When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Bing Ads Accredited Professional
QUESTIONWhen you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:Ad titles: 50 characters & Ad text: 35 charactersAd titles: 35 characters & Ad text: 85 charactersAd titles: 15 characters & Ad text: 50 charactersAd titles: 60 characters & Ad text: 80 charactersThe correct answer is:Ad titles: 60 characters & Ad text: 80 charactersExplanation: We will update later. sincerely thank
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