QUESTIONWhat Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed? Website exclusionsKeyword match typeTargetingIncremental biddingThe correct answer is:Keyword match typeExplanation:Keyword match types help Bing Ads determine how closely a search query or other input must match your keyword. Generaly, the more precise your match type, the higher your click-through and conversion rates, and the lower your impresion volume, tend to be.When you select a keyword mach type, consider your andvertising goals, as well as the audience you are targeting.You can then run a search term report and use the results to refine your keyword list.
QUESTIONWhich potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?Unverified statusTag activeTag inactiveAll of the aboveThe correct answer is:All of the aboveExplanation:Tracking statuses in Bing Ads tell you if your conversion goal is working and configured properly.For example unverified status means that Bing Ads hasn’t received any user activity data from the UET tag on your website. Note, that it can take up to 24 hours for Bing Ads to verify. If you see this status, you either have not added the UET tag tracking code to you website or there is an issue with the setup that you need to fix.There are more possible statuses like No recent conversions, recording conversions, tag inactive etc.
QUESTIONA tracking tag (UET tag) is designed to help advertisers retarget their audience for which purposeTake advantage of inline alertsTrack customers for remarketingIncrease ad spendValidate a tag The correct answer is:Track customers for remarketingExplanation: We will update later. sincerely thank
QUESTIONA Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics? Brand Condition Product type SKUAll of the aboveThe correct answer is:All of the aboveExplanation: We will update later. sincerely thank
QUESTIONWhat option will ensure/increase the chances that your ad is approved?A) The landing page is under construction.B) The landing page generates a pop up survey.C) The landing page includes more than one of your keywords.D) The landing page is not relevant to the ad text and keywords.The correct answer is:C) The landing page includes more than one of your keywords.Explanation: We will update later. sincerely thank
QUESTIONWhat happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?Without it, the ad will not serve Without it, the ad will exceed character limits Without it, the destination URL will not work. Without it, the placeholder ad title won’t appear.The correct answer is: Without it, the ad will exceed character limitsExplanation:If we will only have 1 param without any corresponding value at the keyword level then in the result that ad will not serve , Also in this case the ad will exceeds it’s character limit. . Additionally if there is no corresponding it will also result in non functioning of destination URL. Another important thing is that if that happen then even the title will not appear.
QUESTIONYou want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?Campaign reportShare of Voice ReportPeriod Comparison reportKeyword reportChange History reportThe correct answer is:Period Comparison reportExplanation:In order to calculate the absolute change and percentage change in performance metrics you should select informational report (analytical report). The informational report contain information, data, facts and results about a specific subject in detail without any explanation or suggestions. In such a report also the data about the performance metric can be presented.Absolute change and percentage change in performance metrics are calculated automatically to reduce user error. Usually, ad reporting displays performance for the previous period, the same period last year, or a custom date range is compared with period reporting to analyse performance.Every performance metric column can be expanded by…
QUESTIONWhich UET setting allows you to count each conversion/each user who converted?Support for Unique conversions Account level conversion goals Conversions goals UET Tag HelperThe correct answer is:Support for Unique conversionsExplanation:The UET setting that allows counting of each conversion or each user who converted is called as – Conversion Goals.UET means Universal Event Tracking. It is a tag that helps customers to track their campaign performance by counting the associated conversion goals or by counting the unique conversions.A Conversion Goal helps in tracking the actions that people take on a website after they click on an ad. When the action matches with the conversion goal, it is counted as a Conversion.
QUESTIONWhat is the first step in creating your store in the Bing Merchant Center?Create a Product CatalogLink your online store (or site) to Bing AdsImport your Excel fileExport your CSV fileThe correct answer is:Link your online store (or site) to Bing AdsExplanation: We will update later. sincerely thank
QUESTIONYou want to run your report on a regular basis. Which option gives you this capability? Impression column Campaign Analytics report type Limit your report results to specific accounts Schedule this report to run automaticallyThe correct answer is: Schedule this report to run automaticallyExplanation:This one I will use common sense… schedule this report to run automatically?.Source