Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

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QUESTION

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Optimize for clicks

Rotate evenly

Optimize for conversions

Rotate randomly

The correct answer is:

Rotate evenly

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
Explanation:

The rotate evenly setting delivers your ads more evenly into the ad auction. In general, rotating evenly allows ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions.

Read more here: https://support.google.com/adwords/answer/112876?hl=en

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