Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?

Google Digital Garage
QUESTIONUsing social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?A Stern & SeriousB Serious & HonestC Fun & InvitingD Engaging & InvitingThe correct answer is:D Engaging & InvitingExplanation: We will update later. sincerely thank
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Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

Google Digital Garage
QUESTIONFill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.A prioritiseB highlightC hideD promoteThe correct answer is:A prioritiseExplanation: We will update later. sincerely thank
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There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

Google Digital Garage
QUESTIONThere are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?A People on niche platforms are more likely to engage with youB Your content will be put in front of specific audiencesC Your content will be seen by a mix of different people, gaining more views and likesD It enhances your brand to be seen on more specific social media platformsThe correct answer is:B Your content will be put in front of specific audiencesExplanation: We will update later. sincerely thank
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When looking to create video content for your marketing strategy, what three best practices should you look to include?

Google Digital Garage
QUESTIONWhen looking to create video content for your marketing strategy, what three best practices should you look to include?A Short, technical, include a call to actionB Relevant, short, entertainingC Short, entertaining, include a call to actionD Short, relevant, include a call to actionThe correct answer is:D Short, relevant, include a call to actionExplanation: We will update later. sincerely thank
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With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Google Digital Garage
QUESTIONWith more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?A Site speed and usabilityB Keywords and metadataC Image size and navigationD Site speed and visual appearanceThe correct answer is:A Site speed and usabilityExplanation: We will update later. sincerely thank
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Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

Google Digital Garage
QUESTIONDigital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?A A business that operates from a specific geographic locationB A business that is within a 5km radius from the customerC A business that has existed within a community for more than 5 yearsD A business that only provides a service based productThe correct answer is:A A business that operates from a specific geographic locationExplanation: We will update later. sincerely thank
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When trying to promote your business locally, what three key bits of information should be present in your directory listing?

Google Digital Garage
QUESTIONWhen trying to promote your business locally, what three key bits of information should be present in your directory listing?A Business name, address, phone numberB Personal name, business name, postcodeC Name, PO box, freephone numberD Business name, CEO, company registration numberThe correct answer is:A Business name, address, phone numberExplanation: We will update later. sincerely thank
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A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Google Digital Garage
QUESTIONA lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?A Helps your website stand out from the competitionB Allows you to input lots of keywords so that you appear for all of themC Provides search engines with more consistent and clear information about what’s on the websiteD Allows you to place sales promotion offers within the search resultsThe correct answer is:C Provides search engines with more consistent and clear information about what’s on the websiteExplanation: We will update later. sincerely thank
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When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Google Digital Garage
QUESTIONWhen advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?A Alongside themB Below themC On the next page after themD Above themThe correct answer is:D Above themExplanation: We will update later. sincerely thank
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Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Google Digital Garage
QUESTIONFill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.A preventB secureC increase the chance ofD decrease the chance ofThe correct answer is:A preventExplanation: We will update later. sincerely thank
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What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Google Digital Garage
QUESTIONWhat can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?A Drive more traffic to your websiteB Target more people in different areas of the worldC Ensure people see relevant ads that relate to their search queryD Stop using negative keywordsThe correct answer is:C Ensure people see relevant ads that relate to their search queryExplanation: We will update later. sincerely thank
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Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Google Digital Garage
QUESTIONFill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.A relevanceB conversionC clicksD importanceThe correct answer is:A relevanceExplanation: We will update later. sincerely thank
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Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Google Digital Garage
QUESTIONWhich of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?A It will help the ad stand out and encourage people to click itB It will guarantee the ad appears at the top of the search resultsC It will increase the amount of users across your entire websiteD It can increase the quality score of your adThe correct answer is:A It will help the ad stand out and encourage people to click itExplanation: We will update later. sincerely thank
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