You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

HubSpot Inbound
QUESTIONYou want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?Gather testimonials from your usersSend emailsTalk to team membersCollect survey responsesThe correct answer is:Collect survey responsesExplanation: We will update later. sincerely thank
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You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

Bing Ads Accredited Professional
QUESTIONYou want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?Campaign reportShare of Voice ReportPeriod Comparison reportKeyword reportChange History reportThe correct answer is:Period Comparison reportExplanation:In order to calculate the absolute change and percentage change in performance metrics you should select informational report (analytical report).  The informational report contain information, data, facts and results about a specific subject in detail without any explanation or suggestions. In such a report also the data about the performance metric can be presented.Absolute change and percentage change in performance metrics are calculated automatically to reduce user error. Usually, ad reporting displays performance for the previous period, the same period last year, or a custom date range is compared with period reporting to analyse performance.Every performance metric column can be expanded by…
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When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Google Digital Garage
QUESTIONWhen looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?A Choosing what images to put on your websiteB Reserving all the social profiles that you will be using for the businessC Finding people who will link back to your websiteD Keyword ResearchThe correct answer is:D Keyword ResearchExplanation: We will update later. sincerely thank
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Which UET setting allows you to count each conversion/each user who converted?

Bing Ads Accredited Professional
QUESTIONWhich UET setting allows you to count each conversion/each user who converted?Support for Unique conversions Account level conversion goals Conversions goals UET Tag HelperThe correct answer is:Support for Unique conversionsExplanation:The UET setting that allows counting of each conversion or each user who converted is called as – Conversion Goals.UET means Universal Event Tracking. It is a tag that helps customers to track their campaign performance by counting the associated conversion goals or by counting the unique conversions.A Conversion Goal helps in tracking the actions that people take on a website after they click on an ad. When the action matches with the conversion goal, it is counted as a Conversion.
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Which of the following is a benefit of Search Engine Marketing (SEM)?

Google Digital Garage
QUESTIONWhich of the following is a benefit of Search Engine Marketing (SEM)?A Reach out to potential customers actively looking for your product or serviceB Create different types of ad formats to show to potential customersC Target people based on their interests and habitsD SEM is a lot cheaper than any other advertising mediumThe correct answer is:A Reach out to potential customers actively looking for your product or serviceExplanation: We will update later. sincerely thank
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60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?

HubSpot Inbound
QUESTION60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?Sales representatives should keep this in mind, but this doesn’t change the way the world should sell.Sales representatives must evolve their selling to keep up with customers’ buying habits.Sales representatives need to push and sell harder to convince buyers to make the right decision.Buyers are more educated, so there’s less work for the sales representatives.The correct answer is:Sales representatives must evolve their selling to keep up with customers’ buying habits.Explanation: We will update later. sincerely thank
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What is the most important thing to consider when optimising a search engine marketing campaign?

Google Digital Garage
QUESTIONWhat is the most important thing to consider when optimising a search engine marketing campaign?A Increasing the bid for the keywords you are targetingB Increasing the relevance of the keywords, ads, and landing pageC Adding lots of keywords to the campaign to get more trafficD Continually changing the ad copyThe correct answer is:B Increasing the relevance of the keywords, ads, and landing pageExplanation: We will update later. sincerely thank
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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Google Digital Garage
QUESTIONWhen running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?A To see personal data about the person who bought from youB To understand what is working and what is notC To increase your budget to get more trafficD To advertise internationally more easilyThe correct answer is:B To understand what is working and what is notExplanation: We will update later. sincerely thank
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What is the difference between a sales process and an inbound sales strategy?

HubSpot Inbound
QUESTIONWhat is the difference between a sales process and an inbound sales strategy?A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process.Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team.A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy describes the steps a buyer takes.An inbound sales strategy is a type of sales process.The correct answer is:Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team.Explanation: We will update later. sincerely thank
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Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

Google Digital Garage
QUESTIONSearch engines see the content on a website as written code, how can you help search engines identify the images on your website?A Place them well within your textB Make them eye-catchingC Put branding on themD Give them descriptive namesThe correct answer is:D Give them descriptive namesExplanation: We will update later. sincerely thank
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You want to run your report on a regular basis. Which option gives you this capability?

Bing Ads Accredited Professional
QUESTIONYou want to run your report on a regular basis. Which option gives you this capability?  Impression column  Campaign Analytics report type  Limit your report results to specific accounts  Schedule this report to run automaticallyThe correct answer is:  Schedule this report to run automaticallyExplanation:This one I will use common sense… schedule this report to run automatically?.Source
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When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

Google Digital Garage
QUESTIONWhen designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?A The consideration phase, when customers start to research potential products to buyB The finance stage, when customers think about their budgetsC The action stage, the moment when customers commit and purchase your productD The sharing stage, when customers share images and feedback on your productsThe correct answer is:A The consideration phase, when customers start to research potential products to buyExplanation: We will update later. sincerely thank
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What is the goal of the identify phase of an inbound sales strategy?

HubSpot Inbound
QUESTIONWhat is the goal of the identify phase of an inbound sales strategy?To identify the goals and challenges of specific prospects.To identify the ways your product or service can benefit people who match your buyer personas.To identify ways to differentiate your offering from your chief competitors’ offerings.To identify good-fit leads from within the large pool of available prospects.The correct answer is:To identify good-fit leads from within the large pool of available prospects.Explanation: We will update later. sincerely thank
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